Director of Communications

EXPIRED

Position Summary

DESCRIPTION :
The Director of Communications is responsible for developing and executing comprehensive communication strategies to effectively convey the organization's message to its stakeholders, which include employees, clients, media, alumni, current and prospective students, and the general public. This position requires a strategic thinker with exceptional writing, editing, and interpersonal skills. The individual must be capable of leveraging various communication channels to enhance brand reputation and achieve organizational objectives. The Director oversees the areas of Communications, Mail and Print Services, and Athletic Communications.

OUTCOMES :
York College is promoted to various audiences, increasing its visibility and supporting its mission, vision, and goals.

Essential Functions

Strategic Planning – 15%

• Develop and implement communication plans aligned with organizational goals and objectives.

• Identify key messages and target audiences to tailor communication strategies accordingly. Media Relations – 20%

• Cultivate and maintain relationships with media outlets, journalists, and influencers.

• Proactively pitch stories and respond to media inquiries to secure positive coverage and manage potential crises.

Position Summary

DESCRIPTION :
The Director of Communications is responsible for developing and executing comprehensive communication strategies to effectively convey the organization's message to its stakeholders, which include employees, clients, media, alumni, current and prospective students, and the general public. This position requires a strategic thinker with exceptional writing, editing, and interpersonal skills. The individual must be capable of leveraging various communication channels to enhance brand reputation and achieve organizational objectives. The Director oversees the areas of Communications, Mail and Print Services, and Athletic Communications.

OUTCOMES :
York College is promoted to various audiences, increasing its visibility and supporting its mission, vision, and goals.

Essential Functions

Strategic Planning – 15%

• Develop and implement communication plans aligned with organizational goals and objectives.

• Identify key messages and target audiences to tailor communication strategies accordingly. Media Relations – 20%

• Cultivate and maintain relationships with media outlets, journalists, and influencers.

• Proactively pitch stories and respond to media inquiries to secure positive coverage and manage potential crises.

• Manage student homeowner program. Internal Communications – 15%

• Oversee internal communication initiatives to ensure consistent messaging and alignment with organizational culture.

• Develop channels and platforms for disseminating information to employees and promoting engagement. Public Relations – 15%

• Serve as the organization’s spokesperson and primary point of contact for external stakeholders.

• Coordinate press releases, press conferences, and other public relations activities to enhance brand visibility and reputation. Content Creation – 15%

• Produce high-quality written and visual content for various communication channels, including press releases, website content, social media posts, and marketing materials.

• Ensure all content adheres to brand guidelines and effectively communicates key messages.

• Oversee the creation and production of the Alumni Magazine. Crisis Communication – 10%

• Working within the Emergency Operations Plan, revise and implement crisis communication plans and protocols to effectively manage and mitigate reputational risks.

• Serve as a spokesperson during crises, providing timely and transparent communication to internal and external stakeholders. Budget Management – 5%

• Work with the Vice President of Enrollment Management’s office to manage the budget effectively. Monitor expenditures and provide regular reporting. Committee Work – 5%

• Serve on various campus committees to ensure appropriate reputation management and institutional messaging.

Experience and Education Required

• Bachelor's or Master's in Communications, Public Relations, Journalism, Marketing, or a related field.
• Proven experience (5+ years) in a communications leadership role, preferably within a similar industry or organization.
• Exceptional written and verbal communication skills, with a keen eye for detail and accuracy.
• Strong interpersonal and networking abilities, with the confidence to interact with diverse stakeholders.
• Proficiency in utilizing various communication tools and platforms, including social media, content management systems, and media monitoring software.
• Demonstrated ability to think strategically, analyze complex issues, and develop innovative solutions.
• Experience in crisis management and handling sensitive issues with professionalism and discretion.
• Proven track record of successfully managing communication campaigns and achieving measurable results.

Required Skills and Qualifications

• Availability to work flexible hours, including evenings and weekends, as needed.
• Willingness to travel occasionally for meetings, events, or media engagements.
• Commitment to upholding ethical standards and promoting diversity and inclusion in all communication activities.
• Perform other duties as necessary or as assigned by Executive Director of Marketing.