Director of Creative and Digital Media

_ Location : Hickory, North Carolina_

This position is responsible for the successful execution of planning, developing and administering all aspects of the athletic department's creative and digital media strategy, including the staffing and production of in-house video board displays, assisting with digital social media strategy and creative development of mobile and video content for all avenues of communications. This position will be responsible for creating, managing and maintaining dynamic content that strategically enhances the Lenoir-Rhyne Athletics brand in all external communications. Reporting to the senior associate athletic director for marketing and works closely with the Athletic External Operations unit for the day-to-day operations.

Description of Duties and Tasks

_ Location : Hickory, North Carolina_

This position is responsible for the successful execution of planning, developing and administering all aspects of the athletic department's creative and digital media strategy, including the staffing and production of in-house video board displays, assisting with digital social media strategy and creative development of mobile and video content for all avenues of communications. This position will be responsible for creating, managing and maintaining dynamic content that strategically enhances the Lenoir-Rhyne Athletics brand in all external communications. Reporting to the senior associate athletic director for marketing and works closely with the Athletic External Operations unit for the day-to-day operations.

Description of Duties and Tasks

• Lead execution of all digital content for LR Athletics by guiding his/her team to ideate, create, design and execute content and strategy while assisting in the overall website and social media strategy.
• Develop creative content that enhances revenue streams through fan engagement, brand awareness, advertising and public relations strategies in collaboration with the marketing department.
• Oversee a staff of student interns to develop the overall media strategy and create a foundation of success across all sports.
• Manage the creative development and deployment of digital, social, mobile and video content for communications and branding initiatives surrounding LR Athletic teams and events. This content will include, but not be limited to, hype videos, highlight videos, interviews and specialty segments.
• Responsible for working with Athletics Marketing, Communications and Game Operations staff to ensure a coordinated and strategic effort to increase the athletic department brand and fan engagement.
• Develop partnerships across campus with the communications department, student groups and faculty to increase campus engagement and student internship and staffing opportunities.
• Will serve on the athletic department’s administrative staff.
• Assist with sports communications coverage depending on department needs and experience.
• Perform other administrative duties as assigned.

Preferred Knowledge, Skills and Abilities

• Bachelor’s degree required
• Excellent written and oral communication skills
• Proficient knowledge of sound equipment
• Proficient knowledge of web-streaming equipment
• Excels in Video Editing Software such as Adobe Premier Pro CC
• Experience working in a collegiate or professional sports digital media department is preferred
• Experience with Adobe Creative Suite graphics
• Ability to work nights and weekends

Non-Discrimination and Equal Opportunity Policy

Lenoir-Rhyne University does not discriminate on the basis of race, color, national origin, citizenship, religion, political affiliation, age, marital status, sex, gender (including gender identity and expression), sexual orientation, disability status, genetics, pregnancy or veteran status.

Lenoir-Rhyne’s Non-Discrimination and Equal Opportunity Policy extends to all aspects of employment, including but not limited to recruitment, hiring, training, promotion, transfer, reassignment, demotion, discipline, discharge, performance evaluations, compensation and benefits as well as the education setting. Lenoir-Rhyne is committed to providing an environment that promotes diversity, equity, inclusion and belonging for faculty, staff, students, contractors, volunteers and visitors.

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