Director of Digital Media

WELCOME TO CLEMSON!

 

Clemson is calling...are you ready to answer the call?  

One of the most productive public research universities in the nation, Clemson University attracts and powerfully unites students, faculty and staff whose greatest desire is to make a difference in the lives of others. 

Clemson has recently been named a top 25 public college in the country by the Wall Street Journal, a top South Carolina employer by Forbes and a Military Friendly Employer for five years running. Through our research, outreach and entrepreneurial projects, Clemson University and its employees are driving economic development and improving quality of life in South Carolina and beyond.

So,... are you ready?

JOB SUMMARY:

 

Clemson University's Sports Information Team is looking for a Director of Digital Media to fulfill the following duties:

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WELCOME TO CLEMSON!

 

Clemson is calling...are you ready to answer the call?  

One of the most productive public research universities in the nation, Clemson University attracts and powerfully unites students, faculty and staff whose greatest desire is to make a difference in the lives of others. 

Clemson has recently been named a top 25 public college in the country by the Wall Street Journal, a top South Carolina employer by Forbes and a Military Friendly Employer for five years running. Through our research, outreach and entrepreneurial projects, Clemson University and its employees are driving economic development and improving quality of life in South Carolina and beyond.

So,... are you ready?

JOB SUMMARY:

 

Clemson University's Sports Information Team is looking for a Director of Digital Media to fulfill the following duties:

• Leads Clemson Football's social media strategy and content to drive brand growth, recruiting visibility, and fan engagement. 
• Aligns digital storytelling with sponsorship opportunities to maximize program impact. 
• Other duties as assigned

JOB DUTIES:

 

45% - Essential - Social Media Strategy and Execution:
Responsible for the strategic oversight and daily execution of Clemson Football's official social media platforms, reporting to the Associate AD for Football Communications. Develops platform-specific strategies, editorial calendars, and campaign plans aligned with football operations, recruiting cycles, and departmental priorities while using analytics and benchmarks to inform decisions. Serves as the steward of Clemson Football's and the Head Coach's digital voice, ensuring consistency, credibility, and alignment with University and Athletics brand standards.

25% - Essential - Leads Content Creation and Distribution:
Leads the creation and distribution of high-quality, platform-native content that reflects the identity and competitive culture of Clemson Football. Coordinates and/or produces short-form video, graphics, photography, and written content while executing real-time coverage of games, practices, travel, and behind-the-scenes access. Ensures content balances speed, authenticity, and professionalism to maintain a timely, engaging, and nationally relevant presence.

10% - Essential - Strategic Communications Liaison:
Serves as a liaison between Strategic Communications and Clemson Ventures to integrate sponsorship and NIL initiatives into football digital content while advising other sports as needed. Collaborates on ideation, execution, and reporting for digital-first brand activations that align with partner goals and editorial standards. Supports athlete-led storytelling and co-branded campaigns while coordinating with compliance and Ventures staff to meet institutional and regulatory requirements.

10% - Essential - Football Communications:
Functions as a leader within the football communications ecosystem by coordinating with football operations, recruiting, creative services, compliance, and external partners. Manages workflows, supervises student assistants, and implements systems that support content velocity and quality control. Provides guidance on digital best practices and serves as a trusted partner to coaches and administrators while upholding institutional priorities.

10% - Essential - Innovation:
Leads ongoing evaluation and innovation of Clemson Football's digital presence in ways that elevate the University's brand. Monitors industry trends, benchmarks against peer and aspirational programs, and pilots new storytelling formats and platforms. Identifies opportunities to expand reach, engagement, and commercial value while contributing to broader digital and NIL strategy discussions.

MINIMUM REQUIREMENTS:

 

Education - Bachelor's Degree

Work Experience - 5+ Years

PREFERRED REQUIREMENTS:

 

Education - Master's Degree - Communications, Marketing, Social Media Management, Sponsorship

RESPONSIBILITIES

 

JOB KNOWLEDGE
Comprehensive Job Knowledge - Comprehensive knowledge of theories and practices and ability to use in complex, difficult and/or unprecedented situations

SUPERVISORY RESPONSIBILITIES
Supervises Work of Others - Supervises work of others and may offer recommendations for hiring, termination and pay adjustments but does not have responsibility for making these decisions.

BUDGETARY RESPONSIBILITIES
Provides Budget Input - Provides input into the budgeting process, and oversees fund allocation.

PHYSICAL REQUIREMENTS:

 

   5% - Stand for prolonged period
   5% - Sit (stationary position) for prolonged period
  10% - Walk or move about
  80% - Use hands or feet to operate or handle machinery, equipment, etc
   5% - Ascend or descend (i.e. stairs, ladder)
   5% - Position self to accomplish task (i.e. stoop, kneel, crawl)
  30% - Communicate, converse, give direction, express oneself
  80% - Recognize or inspect visually
  10% - Move, transport, raise or lower
  10% - Extends hands or arms in any direction
  80% - Perceive, observe, clarity of vision

WORKING CONDITIONS:

 

   5% - Exposure to heat or cold
   5% - Wet or humid
   5% - Noise
   5% - Overnight Travel

WORK SCHEDULE:

 

Standard Hours: 40 Hours / Week

COMPENSATION INFORMATION

 

Salary is dependent upon several factors including, but not limited to, a candidate's previous experience, knowledge, skills and performance in accordance with Clemson's compensation guidelines.

 

JOB LOCATION:

 

Clemson, SC

MILITARY AND VETERAN:

 

MILITARY EQUIVALENCY:
Clemson University is proud to allow educational equivalency for military technical certifications and trainings that directly relate to the job duties.

VETERAN PREFERENCE:
South Carolina is making our Veterans a priority for employment in state agencies and institutions.      

State policy for veteran preference states that for qualifying, full-time permanent positions, a veteran applicant may receive preference if they meet the job's minimum qualifications, were discharged under honorable conditions from the military, and submit their DD-214 for confidential review by the Office of Human Resources.

To claim Veteran Preference for qualifying positions, email hrjob@clemson.edu upon submission of your application.         

CLOSING STATEMENT:

 

Clemson University is an EEO/AA employer. Employment decisions are made without regard to characteristics protected by applicable law including disability and protected veteran status.

Apply Now

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