Director of Marketing, Campus and Community Engagement, and Fan Experience

Welcome to Samford University's application process powered by NeoEd!

You can submit an online application by clicking on the job title you are interested in and clicking on the "Apply" link! After viewing the Posting, click the 'Apply' tab. If this is the first time you are applying using our new online job application, you will need to create an account and select a Username and Password. After your account has been established, you can upload a saved document on your computer containing your information, or manually enter your personal information. This application will be saved and used to apply for future job openings.

Online applications are stored on a secure site. Only authorized employees and hiring authorities have access to job qualification information. Demographic information is maintained only for statistical reporting and is not associated with individual applications.

It is important that you review any prepopulated information as applications must show all the relevant education and experience you possess. Incomplete applications may not be accepted.

Description

This position is responsible for the development and execution of marketing initiatives designed to increase attendance, enhance the fan experience, and strengthen campus/community engagement for Samford Athletics. This role assists with game-day operations, promotional activities, and digital marketing efforts to drive awareness and engagement. This role would work directly with campus and department leaders to coordinate the scheduled events in athletics with the campus community to ensure maximum opportunity for full campus participation in attending key athletic events.

Job Duties

• Work with sponsorship to facilitate corporate sponsorship fulfillment and planning.
• Work with ticketing to facilitate the group sales program for all ticketed sports. Work with ticketing group to cultivate current and past groups and new prospects to generate sales. Contact area businesses, youth organizations, and other large groups to promote the group ticket program.
• Responsible for creating, coordinating and executing marketing plans and initiatives for all sports to increase awareness, attendance, revenue and fan engagement for each athletic program as directed by department leadership and AD.

Welcome to Samford University's application process powered by NeoEd!

You can submit an online application by clicking on the job title you are interested in and clicking on the "Apply" link! After viewing the Posting, click the 'Apply' tab. If this is the first time you are applying using our new online job application, you will need to create an account and select a Username and Password. After your account has been established, you can upload a saved document on your computer containing your information, or manually enter your personal information. This application will be saved and used to apply for future job openings.

Online applications are stored on a secure site. Only authorized employees and hiring authorities have access to job qualification information. Demographic information is maintained only for statistical reporting and is not associated with individual applications.

It is important that you review any prepopulated information as applications must show all the relevant education and experience you possess. Incomplete applications may not be accepted.

Description

This position is responsible for the development and execution of marketing initiatives designed to increase attendance, enhance the fan experience, and strengthen campus/community engagement for Samford Athletics. This role assists with game-day operations, promotional activities, and digital marketing efforts to drive awareness and engagement. This role would work directly with campus and department leaders to coordinate the scheduled events in athletics with the campus community to ensure maximum opportunity for full campus participation in attending key athletic events.

Job Duties

• Work with sponsorship to facilitate corporate sponsorship fulfillment and planning.
• Work with ticketing to facilitate the group sales program for all ticketed sports. Work with ticketing group to cultivate current and past groups and new prospects to generate sales. Contact area businesses, youth organizations, and other large groups to promote the group ticket program.
• Responsible for creating, coordinating and executing marketing plans and initiatives for all sports to increase awareness, attendance, revenue and fan engagement for each athletic program as directed by department leadership and AD.
• Organize and execute community events to generate excitement and community engagement.
• Create and develop promotional plans and giveaway strategies for all sports to maximize ticket sales, attendance, fan experience and fan engagement.
• Serves as in-house producer for all home events. Determines how each in-game element is implemented, including sponsors and game day groups (promotions, music, public address announcer, entertainment, presentations, video, band, cheerleaders, dance and mascot).
• Responsible for the development of print advertisements, schedule cards, posters and other promotional and marketing collaterals as needed.
• Create and oversee campus marketing initiatives targeted to faculty, staff and the student body to maximize support.
• Manage the student intern program and game day staffing.
• Coordination with the central university Marketing and Communication Division to assure consistency with university brand guidelines and overall university marketing strategies.
• Other duties as assigned.

Qualifications

• Bachelor’s degree or experience demonstrating success related to the above-described duties, including Athletics Marketing and Promotions, Digital and social media, and/or Game Operations.
• Experience working within a collegiate athletic department or professional sports team.
• Candidate should be able to demonstrate strong written and oral communication skills.
• Individual must have the ability to interface professionally with coaches, fans and University personnel.
• Knowledge and understanding of various digital platforms to include social media and websites.
• Applicant should be highly organized and able to handle multiple projects and deadlines.
• Experience working with Word, Excel, Photoshop and other design programs.
• The position requires working evenings, weekends, occasional holidays and some travel in addition to daily office hours.
• Candidate must have the ability to lift, carry and operate various equipment.
• Must be able to lift a minimum of 15 pounds.

Preferred Qualifications

• Experience with Daktronics or comparable video board operating systems.

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