Director of Marketing & Fan Experience for Women's Basketball

Posting Details

Posting Summary

Logo

Posting Number

STA00547PO26

Job Family

Athletics Administration

Job Function

Athletics Administration

View Full Description

Posting Details

Posting Summary

Logo

Posting Number

STA00547PO26

Job Family

Athletics Administration

Job Function

Athletics Administration

USC Market Title

Athletics Administrator

Link to USC Market Title

https://uscjobs.sc.edu/titles/173104

Job Level

P3 - Professional

Business Title (Internal Title)

Director of Marketing & Fan Experience for Women's Basketball

Campus

Columbia

Work County

Richland

College/Division

Athletics

Department

ATH Department of Athletics

State Pay Range

Unclassified

USC Market Range

B00

Anticipated Hiring Range

$52,000 - Salary commensurate with qualifications.

Location of Vacancy

Part/Full Time

Full Time

Hours per Week

37.5

Work Schedule

• Generally Monday – Friday, 8:30am – 5:00pm. 
• Willing to work a flexible schedule to include evenings, weekends and holidays to meet the needs of the department.

Basis

12 months

Job Search Category

Other Professional

About USC

| About University of South Carolina |
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond. | | Veterans' Preference Statement |
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities. |

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description

| Advertised Job Summary |
The Director of Marketing & Fan Experience is responsible for developing and executing strategic marketing, fan engagement, and revenue generation initiatives that support the University of South Carolina Athletics Department. This position works to enhance the Gamecock Athletics brand, drive attendance and ticket sales, create meaningful community engagement opportunities, and develop innovative fan experiences that contribute to the department’s overall success.

The Director serves as the primary marketing contact for women’s basketball and provides strategic oversight of community outreach initiatives, assigned non-ticketed sports, and revenue-generating events. Additionally, this position supports departmental priorities related to fan development, attendance growth, community engagement, and revenue generation while cultivating relationships that enhance the visibility and impact of Gamecock Athletics throughout the state. | | Job Related Minimum Required Education and Experience |
- Requires a bachelor’s degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

| | Required Certification, Licensure/Other Credentials | | | Preferred Qualifications |
- Master’s degree in marketing, sport management, communications, business administration, public relations, or a related field. - Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level.  - Experience collaborating with multimedia rights partners, ticket operations, communications, creative services, and external stakeholders.  - Experience with budget management, strategic planning, and departmental operations.

| | Knowledge/Skills/Abilities |
- Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs.  - Experience planning and executing game presentation and promotional activities for athletic events.  - Experience supervising, mentoring, or training interns or other project teams. - Excellent written, verbal, organizational, and interpersonal communication skills.  - Ability to manage multiple projects simultaneously in a fast-paced environment. - Ability to work evenings, weekends, and holidays as required by athletic event schedules.

|

Job Duties

| Job Duty |
Women’s Basketball Marketing Strategy & Attendance Growth: Serve as the primary marketing contact for women’s basketball, developing, implementing, and evaluating comprehensive marketing, fan engagement, and game presentation plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute promotional campaigns, group sales initiatives, theme nights, grassroots marketing efforts, and other attendance-driving programs. Plan, coordinate, and execute all fan experience and game presentation elements for women’s basketball, including game themes, entertainment elements, promotions, sponsor activations, videoboard content, public address announcements, and fan engagement initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, Learfield, and external partners to execute integrated marketing campaigns and achieve departmental goals. | | Essential Function | Yes | | Percentage of Time | 35 |

| Job Duty |
Revenue Generation & Special Events: Assist with the development, implementation, and evaluation of innovative revenue-generating events and fan engagement initiatives that support departmental objectives. Lead marketing efforts related to assigned special events, which could include Garnet & Black Madness, the Making Spirits Bright Holiday Pop-Up, and other departmental events. Collaborate with internal and external stakeholders to identify new opportunities for fan development, community engagement, sponsorship activation, and revenue growth. | | Essential Function | Yes | | Percentage of Time | 20 |

| Job Duty |
Non-Ticketed Sport Oversight : Provide strategic oversight and direction for marketing efforts for assigned non-ticketed sports through the training, supervision, and mentorship of marketing interns. Ensure marketing plans, promotional initiatives, and attendance-building efforts align with departmental goals and brand standards. Assist interns in the development and execution of marketing campaigns, game presentation elements, and fan engagement initiatives that support the student-athlete and fan experience across assigned programs. | | Essential Function | Yes | | Percentage of Time | 15 |

| Job Duty |
Administrative Responsibilities & Departmental Support: Assist with departmental planning, special projects, budget management, and other assignments as requested. Support the execution of departmental marketing initiatives, fan engagement programs, and revenue-generating events. Provide guidance and support to marketing interns assigned to non-ticketed sports while fostering professional growth and development. Perform other duties as assigned in support of the Athletics Department. | | Essential Function | Yes | | Percentage of Time | 10 |

| Job Duty |
Community Outreach Programs & Fan Development: Provide strategic oversight of the department’s community outreach initiatives, including Active Gamecocks and Read with the Gamecocks. Develop and execute marketing plans, promotional campaigns, and engagement strategies that expand the reach and impact of these programs throughout the state. Cultivate relationships with schools, educators, community organizations, and other stakeholders to increase participation and strengthen the connection between Gamecock Athletics and local communities. Evaluate program effectiveness and identify opportunities for growth and enhanced community engagement. | | Essential Function | Yes | | Percentage of Time | 20 |

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

| Safety Sensitive or Security Sensitive | No | | Hazardous weather category | Non-Essential |

Posting Detail Information

| Number of Vacancies | 1 | | Desired Start Date | | | Job Open Date | 07/20/2026 | | Job Close Date | 09/03/2026 | | Open Until Filled | No | | Special Instructions to Applicant |
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. 

 

We are only accepting applications submitted by September 3, 2026.

 

The University of South Carolina offers a valuable benefits package including but not limited to:

• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

 Clickhere to learn more about why you should work at USC. | | Quicklink for Posting | https://uscjobs.sc.edu/postings/209868 | | EEO Statement |
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations. |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Do you have at least a Bachelor's Degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience?
   • Yes
   • No

Applicant Documents

Required Documents 1. Resume

Optional Documents 1. Cover Letter 2. List of References and Contact Information

Apply Now

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