Director of Marketing - University Athletics

EXPIRED

Job Details

Description

Typical Duties and Responsibilities:

• Serve on the team tasked with annually meeting the department’s set revenue and attendance goals for all ticketed sports
• Develop, coordinate and implement marketing plan and in-game promotions for all varsity sports
• Assist and advance social media and mobile marketing efforts (i.e. Facebook, Twitter, Instagram, etc.)
• Oversight of Lipscomb Athletics’ social media presence
• Assist with sponsorship fulfillment and needs
• Manage game day operations and promotions for marketing, enhancing game day atmosphere and fan experience by executing game scripts, organizing presentations and groups, coordinating video board content and operations, and managing on the field and on-court in-game elements
• Assist with identification, cultivation, solicitation and stewardship of cash and trade sponsorship

Preferred Qualifications:

Job Details

Description

Typical Duties and Responsibilities:

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• Serve on the team tasked with annually meeting the department’s set revenue and attendance goals for all ticketed sports
• Develop, coordinate and implement marketing plan and in-game promotions for all varsity sports
• Assist and advance social media and mobile marketing efforts (i.e. Facebook, Twitter, Instagram, etc.)
• Oversight of Lipscomb Athletics’ social media presence
• Assist with sponsorship fulfillment and needs
• Manage game day operations and promotions for marketing, enhancing game day atmosphere and fan experience by executing game scripts, organizing presentations and groups, coordinating video board content and operations, and managing on the field and on-court in-game elements
• Assist with identification, cultivation, solicitation and stewardship of cash and trade sponsorship

Preferred Qualifications:

• Management experience with the ability to provide proof of collective results as they relate to revenue generation, increased attendance, game day atmosphere, and brand standards
• Knowledge of marketing trends within collegiate athletics that will enable the department to stay at the forefront of innovation and design
• Proficiency in graphic design programs (i.e. Adobe Creative Suite)

Qualifications

Skills

Behaviors

:

Motivations

:

Education

Required

Bachelors or better in Sport Management or related field.

Experience

Required

2-5 years:

Marketing experience in collegiate or professional sports, preferably at the Division-I level.

Licenses & Certifications