Director of NIL and Athlete Engagement

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How to Apply

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Job Summary

The Director of NIL and Athlete Engagement will provide strategic support to optimize institutional Name, Image, and Likeness initiatives and foster a supportive environment for student-athlete personal and professional development. The role will be responsible for streamlining athlete license agreement management, development and execution of student-athlete programming, and ensuring operational efficiency related to NIL events and activations.

Responsibilities*

Revenue Share Implementation

• Onboard athletes to relevant NIL platforms, including but not limited to, NIL Go, Hyperwallet, Compass, Teamworks Wallet, Teamworks Influencer, and Student Athlete Score
• Oversee athlete NIL deal and disclosure systems (e.g., Teamworks Influencer, NIL Go), including deal status, payor management and business vetting
• Manage approvals for passive use of athlete NIL in institutional marketing and promotional materials and ensuring alignment with Athlete License Agreements

Apply Now

How to Apply

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Job Summary

The Director of NIL and Athlete Engagement will provide strategic support to optimize institutional Name, Image, and Likeness initiatives and foster a supportive environment for student-athlete personal and professional development. The role will be responsible for streamlining athlete license agreement management, development and execution of student-athlete programming, and ensuring operational efficiency related to NIL events and activations.

Responsibilities*

Revenue Share Implementation

• Onboard athletes to relevant NIL platforms, including but not limited to, NIL Go, Hyperwallet, Compass, Teamworks Wallet, Teamworks Influencer, and Student Athlete Score
• Oversee athlete NIL deal and disclosure systems (e.g., Teamworks Influencer, NIL Go), including deal status, payor management and business vetting
• Manage approvals for passive use of athlete NIL in institutional marketing and promotional materials and ensuring alignment with Athlete License Agreements
• Monitor use of institutional IP in NIL-related activations to ensure compliance with License Agreement and institutional NIL policy

NIL Programming

• Collaborate with Leadership Development and/or Michigan Athletic Career Center to develop and coordinate NIL education, programming and training experiences
• Manage logistics for NIL events and workshops, including room reservations, speaker scheduling, materials preparation, and coordinating with internal and external partners
• Review and evaluate third-party proposals, manage exploratory discussions and follow up communications, and redirect to Victors Exchange or Michigan Sports Properties when appropriate
• Coordinate external support for NIL-related projects, including student-led initiatives, class collaborations, and MAP Project
• Oversee inquiries and manage timely communications for inquiries sent to Athletics-NIL email inbox

Athlete Marketing Support

• Provide direct support to student-athletes to include one-on-one meetings, sharing resources, engaging Zelle Entrepreneurship Legal Clinic, and other NIL inquiries
• Serve as point of contact with Michigan Sports Properties to support brand partnerships and athlete activations, to include prospecting, athlete scheduling, and on-site support
• Establish and maintain internal athlete CRM (via Teamworks) to track preferences, agent/representation authorizations, NIL interest survey attributes, and exclusive marketing partners as reported by athletes
• Oversee athlete and business onboarding to Victors Exchange; provide regular activity reports including total athletes, businesses, and deals facilitated
• Produce performance and social media analytics reports using Student Athlete Score and assist athletes with engagement reports as needed
• Collaborate with Communications and Digital and Creative Content teams to amplify athlete storytelling and branding

Policy Management and Internal Communications

• Build and manage a centralized NIL Reference Library and Resource Hub for coaches, staff, administrators, and athletes, to include institutional and NIL policies, educational content, and NIL opportunities
• Maintain a comprehensive NIL calendar highlighting activations, key deadlines, and events
• Lead team meetings and educational sessions in coordination with Compliance to reinforce NIL policies, resources, and programs
• Maintain NIL website and digital content to ensure public-facing information is current and compliant
• Draft and distribute marketing materials and communications to promote NIL partnerships, educational opportunities, and department updates (e.g., social media, Those Who Go Blue, M Magazine)
  

Required Qualifications*

• Bachelor's Degree required
• Minimum 3 years of experience
• Experience in athletics administration, NIL operations, student-athlete development, or brand/partnership management
• Fundamental knowledge of NCAA, institutional, and state-level NIL policies and procedures
• Strong project management, organizational, and communication skills
• Experience working with digital platforms such as Teamworks or comparable CRM systems
• Previous experience in a high-visibility intercollegiate athletics program

Additional Information

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off.
• A retirement plan that provides two-for-one matching contributions with immediate vesting.
• Many choices for comprehensive health insurance.
• Life insurance.
• Long-term disability coverage.
• Flexible spending accounts for healthcare and dependent care expenses

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.

Application Deadline

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO Statement

The University of Michigan is an equal employment opportunity employer.

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