Director of NIL Business Development & Athlete Services

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is accepting applications for the Director of NIL Business Development & Athlete Services role to help grow and manage Name, Image, and Likeness (NIL) partnerships as a vital member of the department’s modernized NIL program.

Based primarily within the revenue generation team, this position focuses heavily on securing innovative Name, Image, and Likeness (NIL) partnerships for student-athletes. Concurrently, this role serves as a vital bridge to the Athlete Services division, directly supporting student-athletes in brand management, financial literacy and tax education, and marketing activation.

Reporting to the Deputy Athletic Director, External Operations and UVA NIL General Manager, this position works closely with multimedia rights partners and interfaces regularly with Front Office leadership to ensure total alignment with roster construction and compliance frameworks.

Essential Duties & Responsibilities (Revenue Generation)

• Develop and pitch NIL partnership proposals, presentations, and tailored NIL activations.
• Support the execution of NIL campaigns by coordinating with stakeholders (Brands, Athletics, Legal/Compliance, NIL fulfillment staff).
• Participate in partner/brand and student-athlete meetings.
• Manage and track NIL sales activity, including prospect development, contract execution, and activation performance using CRM and NIL reporting systems.
• Contribute to campaign reporting and renewal strategy, including NIL performance summaries and recommendations for future NIL opportunities.
• Develop relationships with student-athletes and NIL brand partners to support long term NIL revenue streams.
• Participate in the identification and execution of non-traditional revenue streams to maximize NIL opportunities and student-athlete engagement; this includes sourcing and managing special events and building innovative commercial ventures that diversify funding beyond traditional ticket sales and donations.

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is accepting applications for the Director of NIL Business Development & Athlete Services role to help grow and manage Name, Image, and Likeness (NIL) partnerships as a vital member of the department’s modernized NIL program.

Based primarily within the revenue generation team, this position focuses heavily on securing innovative Name, Image, and Likeness (NIL) partnerships for student-athletes. Concurrently, this role serves as a vital bridge to the Athlete Services division, directly supporting student-athletes in brand management, financial literacy and tax education, and marketing activation.

Reporting to the Deputy Athletic Director, External Operations and UVA NIL General Manager, this position works closely with multimedia rights partners and interfaces regularly with Front Office leadership to ensure total alignment with roster construction and compliance frameworks.

Essential Duties & Responsibilities (Revenue Generation)

• Develop and pitch NIL partnership proposals, presentations, and tailored NIL activations.
• Support the execution of NIL campaigns by coordinating with stakeholders (Brands, Athletics, Legal/Compliance, NIL fulfillment staff).
• Participate in partner/brand and student-athlete meetings.
• Manage and track NIL sales activity, including prospect development, contract execution, and activation performance using CRM and NIL reporting systems.
• Contribute to campaign reporting and renewal strategy, including NIL performance summaries and recommendations for future NIL opportunities.
• Develop relationships with student-athletes and NIL brand partners to support long term NIL revenue streams.
• Participate in the identification and execution of non-traditional revenue streams to maximize NIL opportunities and student-athlete engagement; this includes sourcing and managing special events and building innovative commercial ventures that diversify funding beyond traditional ticket sales and donations.

Essential Duties & Responsibilities (Athlete Services)

• Interface directly with student-athletes to ensure seamless execution and delivery of contracted NIL campaigns and marketing activations.
• Serve as a day-to-day point of contact for the athlete services division, specifically assisting with dedicated sport units.
• Literacy & Compliance Tracking: Assist the Athlete Services staff in coordinating educational programming regarding NIL financial literacy, contract understanding, and tax compliance tracking.

Knowledge/Skills/Abilities:

• Ability to develop and present sales ideas, build relationships, and support business development efforts.
• Effective communication, presentation, and organizational skills with high attention to detail.
• Ability to work both independently and collaboratively in a fast-paced, client-focused environment.
• Knowledge of Microsoft Office Suite and CRM systems.
• Availability to work evenings and weekends as needed for NIL partner events, game days, and student-athlete engagements.
• Some knowledge of graphic design, motion graphics, photography, and social media.

MINIMUM REQUIREMENTS

Education: Bachelor's degree or equivalent combination of education and experience.

Experience: At least one year of related experience

About the Position

The salary range is $45,000-50,000 commensurate with qualifications and experience. This position will not consider candidates who require immigration sponsorship now or in the future. This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

This position is located on the UVA Grounds in Charlottesville, VA. This is an exempt-level, benefited position; learn more about UVA Benefits. This is an in person position.

Application Timeline

This position will remain open until filled. The deadline for applications is June 30, 2026. 

How to Apply

Please apply online, by searching for requisition number  R0084682. Complete an application with the following documents:

• Resume

• Cover Letter – must be included to be considered. Cover letter should include your interest in the position and how your relevant experience pertains to this position.

Upload all materials into the resume submission field. You can submit multiple documents into this one field or combine them into one PDF. Applications without all required documents will not receive full consideration. Internal applicants may search and apply for jobs on the UVA Internal Careers website.

Reference Check Process

Please note that finalists will be asked to provide a list of professional references. The selected applicant will pass a criminal background check.

About UVA and the Community

To learn more about UVA and in the Charlottesville area, visit UVA Life and Embark CVA.

Contact

For questions about the application process, please contact Michele Jarman, Academic Recruiter.

The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA’s commitment to non-discrimination and equal opportunity employment.

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