Director of Ticket Sales and Operations

Posted Date: Dec 13, 2025

QUALIFICATION

  • Salary Expectation
    $68,640/yr
  • Years of Experience
    1+ Years
  • Work Type
    Full-time

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Athletic Director
Conference
WCC (DI)
About the Job
Job Description

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Description

Create a comprehensive athletic ticket revenue generation plan that runs parallel to an operational and procedures plan for the department, including paid admission for 6 ticketed varsity intercollegiate programs as well as special events. Responsible for generating ticket revenue for each ticketed sport, creating efficiencies with other departments on campus and efficiently managing the day-to-day operation of the ticket office while generating revenue. The position will coordinate a variety of related finance, marketing, and promotional activities. The position directly supervises the personnel, resources, and employees assigned to the day-to-day revenue generation and operational aspects of the department.

  1. Responsible for ensuring that the department maximizes revenue generation for all ticketed sports as well as special events. Assist with creation and oversee implementation of revenue generation plan.

  2. Direct all operations and procedures of the Athletic Ticket Office. Supervise daily sales operations, including phone sales, group sales, counter sales, online, and mail processing. Implement ticket prices for all athletic events, and project season ticket and gate revenue for the fiscal year.

  3. Hire, train, schedule, and supervise part-time and student office staff and game day staff assigned to selling tickets, taking tickets, and program sellers. Identify and develop student leadership opportunities in the ticket office.

  4. Implement and manage a comprehensive ticket software program. Order, update, and maintain necessary computer hardware to maintain, program, and train ticket staff on use of the program. Monitor ticket inventory. Provide daily/weekly ticket sales reports, annual comparisons and progress reports. Create and maintain season ticket holder databases.

  5. Constantly update the ticket portion of the Saint Mary’s College athletic website regarding tickets, including promotional activities, sales information, ticket related releases, etc. Responsible for the proper setup and updating of the Saint Mary’s portion of all ticket related software and hardware.

  6. Know, recognize, and comply with the laws, policies, rules, and regulations governing the College and its employees, and the rules of the National Collegiate Athletic Association (including, but not limited to, NCAA Bylaw, Article 11 and its requirement to report all athletically-related income and benefits from sources outside of the College to the President) and of the West Coast Conference as now constituted or as may be amended in the future. Supervise and ensure that any assistants and any other employees and/or volunteers for whom you are administratively responsible comply with the aforesaid policies, rules and regulations. Immediately advise the Director of Athletics if you have reasonable cause to believe violations, whether by employees or students, have occurred or will occur.

  7. Other Duties as Assigned

Requirements

Department History

Saint Mary's College of California Ticketing 2025–2026

Person Role

Sofi Naprawa

Director of Ticketing

Saint Mary's College of California Communications 2025–2026

Person Role

Piper Westrom

Departing
Director of Social Media

Evan Roehrig

Director of Communications (msoc, wsoc, wbb, golf, bsb, m/wten)

Ryan Barnett

Assistant Athletics Director for Communications (vb, mbb, sb, bvb, row, xc/t&f)

Saint Mary's College of California Marketing 2025–2026

Person Role

Hank Stern

Associate Athletics Director for Revenue Generation

Saint Mary's College of California Ticketing 2024–2025

Person Role

Sofi Naprawa

Director of Ticketing

Saint Mary's College of California Communications 2024–2025

Person Role

Emily Smith

Director of Digital Media

Ryan Barnett

Assistant Athletics Director for Communications (vb, mbb, sb, bvb, row, xc/t&f)

Piper Westrom

Director of Social Media

Evan Roehrig

Director of Communications (msoc, wsoc, wbb, golf, bsb, m/wten)

Saint Mary's College of California Marketing 2024–2025

Person Role

Hank Stern

Associate Athletics Director for Revenue Generation

Nick Stedham

Director of Marketing and Fan Engagement

Saint Mary's College of California Ticketing 2023–2024

Person Role

Max Vukelich

Director of Ticketing

Saint Mary's College of California Communications 2023–2024

Person Role

Ryan Barnett

Assistant Athletic Director for Communications

Emily Smith

Director of Digital Media

Tim Fitzgerald

Director of Communications (msoc, wsoc, wbb, base, golf, mten, wten)

Piper Westrom

Director of Social Media

Saint Mary's College of California Marketing 2023–2024

Person Role

Hank Stern

Associate Athletics Director for Revenue Generation

Katie Hinkle

Director of Marketing & Fan Engagement

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