Graduate Assistant - Athletics Marketing and Fan Engagement

The University of Dubuque is a growing faith-based University that is seeking a  Graduate Assistant - Athletics Marketing and Fan Engagement  for the 2026-2027 term, with a potential renewal for 2027-2028.

Primary Responsibilities:

• Execute marketing strategies aligned with the department plan to drive attendance and boost fan and student engagement
• Plan and manage all aspects of game day operations for assigned sports, including themed games, halftime entertainment, student sections, cheer/pep band coordination, community partnerships, and video board production
• Lead fan experience efforts and create a positive, energetic atmosphere at all events
• Prepare timing sheets and event scripts to ensure seamless coordination of all game presentation elements
• Collaborate with the Student-Athlete Advisory Committee (SAAC) to promote a spirited and supportive athletics culture
• Support major departmental events, including Sparty Awards, championship hosting, and postseason tournament games
• Assist with creative marketing campaigns and content development, including graphics, signage, and video board content to strengthen the athletics brand as needed
• Work with the mascot for game days, community events, and other appearances as needed
• Creative mindset to design engaging fan experiences and solve challenges innovatively
• Strong attention to detail to ensure successful execution of all marketing and game day initiatives
• Excellent organizational skills and the ability to meet deadlines consistently
• Perform other duties in support of the University's Mission

The University of Dubuque is a growing faith-based University that is seeking a  Graduate Assistant - Athletics Marketing and Fan Engagement  for the 2026-2027 term, with a potential renewal for 2027-2028.

Primary Responsibilities:

• Execute marketing strategies aligned with the department plan to drive attendance and boost fan and student engagement
• Plan and manage all aspects of game day operations for assigned sports, including themed games, halftime entertainment, student sections, cheer/pep band coordination, community partnerships, and video board production
• Lead fan experience efforts and create a positive, energetic atmosphere at all events
• Prepare timing sheets and event scripts to ensure seamless coordination of all game presentation elements
• Collaborate with the Student-Athlete Advisory Committee (SAAC) to promote a spirited and supportive athletics culture
• Support major departmental events, including Sparty Awards, championship hosting, and postseason tournament games
• Assist with creative marketing campaigns and content development, including graphics, signage, and video board content to strengthen the athletics brand as needed
• Work with the mascot for game days, community events, and other appearances as needed
• Creative mindset to design engaging fan experiences and solve challenges innovatively
• Strong attention to detail to ensure successful execution of all marketing and game day initiatives
• Excellent organizational skills and the ability to meet deadlines consistently
• Perform other duties in support of the University's Mission

Requirements:

• Bachelor's degree is required (marketing, communications, sport management, or related field is preferred), and the position is conditional based on acceptance into University of Dubuque Masters' program
• Ability to prioritize and manage multiple projects in a fast-paced, high-pressure environment
• Strong communication and intrapersonal skills for collaborating effectively across teams
• Experience coordinating athletic or live event programming
• Availability to work evenings, weekends, and event-specific schedules as needed
• Passion for college athletics and fan engagement

All graduate tuition is waived for the student for the term in which they serve as a GA.  In return for a waiver of tuition, the assistantship recipient agrees to provide service to the University equivalent to twenty (20) hours per week. This position is eligible for a stipend. For more information, click here.

To apply with a growing faith-based University for the  Graduate Assistant - Athletics Marketing and Fan Engagement  position, please submit a UD Employment Application with an attached cover letter, resume, and three professional references or email application materials to HR@dbq.edu.

Affirmation Action/Equal Employment Opportunity Employer. For more information regarding the Jeanne Clery Act, please go to https://www.dbq.edu/SafetySecurity/Je...

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