Manager of Marketing & Fan Engagement

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Posting Details

Position Information

Operating Title

Manager of Marketing & Fan Engagement

Summary of Position

The University of New Hampshire Athletics Department is welcoming applications for a Manager of Marketing & Fan Engagement. Reporting to the Associate Athletic Director for Marketing & Communications, this role will assist

UNH

Athletics in the planning, development, and execution of marketing initiatives and game presentation for varsity programs with an emphasis on ticketed sports. This position will also assist in the management of the ‘Cat Crew student interns. The Manager of Marketing & Fan Engagement is also responsible for utilizing various social media, web-based and digital tools and tracking their results to achieve key organizational goals.

Work with the

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Posting Details

Position Information

Operating Title

Manager of Marketing & Fan Engagement

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Summary of Position

The University of New Hampshire Athletics Department is welcoming applications for a Manager of Marketing & Fan Engagement. Reporting to the Associate Athletic Director for Marketing & Communications, this role will assist

UNH

Athletics in the planning, development, and execution of marketing initiatives and game presentation for varsity programs with an emphasis on ticketed sports. This position will also assist in the management of the ‘Cat Crew student interns. The Manager of Marketing & Fan Engagement is also responsible for utilizing various social media, web-based and digital tools and tracking their results to achieve key organizational goals.

Work with the

UNH

Athletics’ external staff in elevating the department’s mission and goals. Drive attendance for all varsity sports and increase visibility of ticketed sports through the development, planning, and activation of promotions and theme nights. Additionally assist in the management of on-campus initiatives to drive student engagement.

Hire and manage the student interns (also known as the ’Cat Crew). Provide assignments, train and

lead gameday intern meetings for select athletic events and fan engagement activities.

Coordinate staffing of marketing activities and game presentation for all

UNH

home ticketed athletic events. Communicate all staffing requests, schedules, and gameday assignments with student interns.

Act as primary contact for UNH’s mascot program. Hire and manage appearance requests for Gnarlz and Wild-E, and coordinate appearances for select in-game promotions and elements.

Manage gameday event production (pregame and postgame activities included) for select sports, including the preparation of run-of-show documents, (videoboard scripts, PA reads, etc.), and select videoboard graphics (birthdays, groups, etc.).

Collaborate with Athletics’ external staff (sponsorship, communications, production, etc.) and athletics teams in implementing promotional and theme calendars.

Coordinate digital marketing initiatives and find new ways to engage fans through social media, making recommendations accordingly to further marketing efforts.

Work with Wildcat Sports Properties multimedia rights department to ensure proper activation of all sponsored promotions as part of in-game entertainment and across various digital platforms.

Schedule fan engagement initiatives, including anthems, color guards, cheerleading, dance team and additional on- and off-field game entertainment (group sale activations, campus organizations, third parties, etc.).

Prepare, edit, and activate select digital media initiatives, with a focus on email marketing (Wildcats This Week, sport-specific emails, etc.).

Campus Location

Durham

Required Qualifications

· Must be available to work

ALL

UNH

Football home games and

UNH

Men’s Ice Hockey home games in addition to most ticketed sporting home events

· Must possess initiative and a strong work ethic.

· Strong customer service skills and a willingness to engage fans.

· Proficiency with Adobe Photoshop

· Proficiency with Microsoft Office

· Strong verbal, written, organizational, and interpersonal skills.

· Ability to work in a time sensitive, team-oriented environment.

· Ability to maintain a professional attitude in high-pressure situations.

· Ability to work independently without supervision.

· Availability to work evenings, weekends, and holidays.

· Some travel may be required

Preferred Qualifications

· Previous experience in marketing, promotions, game presentation and/or sales is desired.

· Proficiency in the Adobe Creative Suite: InDesign, Premiere, etc.

· Good working knowledge of email marketing applications (e.g. Constant Contact)

· Good working knowledge of social media networks

Physical Demands

FTE

1.0

Salary Information

$17.00/$18.00 hour (based on experience)

Posting Detail Information

| Posting Number | ASP0855FY25 | | Open Date | 07/16/2024 | | Close Date | | | Open Until Filled | Yes | | Additional Job Information | | | EEO Statement |

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

| | Institution Information |
The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.

The UNH Diversity Resource Guide with information and programming available in the seacoast area, New Hampshire, and the region can be found here: https://www.unh.edu/hr/diversity-resource-guide | | Special Instructions to Applicants | |

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply

Required Documents 1. Resume/Vita 2. Cover Letter Optional Documents

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