Marketing Coordinator

EXPIRED

Welcome to Stanford’s Department of Athletics, Physical Education and Recreation (“DAPER”), the premier intercollegiate athletics program in the country. With an unparalleled record of 134 NCAA team championships, we are the proud Home of Champions. Our success isn’t just measured in trophies; it’s reflected in the passion of our nearly 900 student-athletes competing across 36 intercollegiate varsity teams. It resonates in our unwavering support for the university’s physical education, recreation, and wellness initiatives. At Stanford, we don’t just embrace excellence; we define it. We don’t just nurture champions; we create them. Our actions are guided by the core tenets of DAPER culture, “The DAPER Way,” which are: Embrace Scholar Athleticism, Pursue and Revere Excellence, Lead with Courage, and Work Cohesively.

At DAPER, we firmly believe that diverse teams make better decisions, foster innovation, and drive success for everyone involved. We celebrate differences in abilities, backgrounds, and perspectives, recognizing the rich tapestry that fuels our excellence. We are committed to fostering an environment of belonging where every voice is heard, valued, and respected. Your unique perspective is not just welcomed; it’s essential to our continued growth and success. So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great add to our team.

Position Overview :

The Stanford University Department of Athletics, Physical Education and Recreation is currently accepting applications for the position of Marketing Coordinator. Reporting to the Director, Marketing, this position will support all Stanford Athletics marketing efforts to generate revenue, increase attendance and build brand affinity for Stanford Athletics programs. This position will focus on student marketing, email marketing and grassroots outreach, with an emphasis on student and faculty/staff engagement, while supporting all other advertising efforts. Successful execution of this role will drive ticket sales and event attendance, increase merchandise sales, generate new leads and amplify the stories of Stanford’s student-athletes and programs. This is a full-time, exempt position.

Summary of essential job functions:

• Create and implement strategic marketing plans for select sports, working closely with the ticket sales and fan experience teams and with support from the marketing team.
• Lead in strategic planning, management and execution of all student initiatives for all ticketed sports, including attendance-incentivizing giveaways, rewards program(s), email newsletter development and on-campus grassroots student marketing.
• Assist in management and execution of campus outreach, including faculty/staff marketing & engagement, and collaboration with other on-campus groups.
• Manage, build and track marketing automation email campaigns, including nurturing campaigns and other trigger-based emails.
• Create, optimize and track digital advertising campaigns.
• Support development of marketing plans for other sports and initiatives.
• Conduct ongoing market research (e.g., postgame surveys) to assist with pre and postseason planning and analysis.

Welcome to Stanford’s Department of Athletics, Physical Education and Recreation (“DAPER”), the premier intercollegiate athletics program in the country. With an unparalleled record of 134 NCAA team championships, we are the proud Home of Champions. Our success isn’t just measured in trophies; it’s reflected in the passion of our nearly 900 student-athletes competing across 36 intercollegiate varsity teams. It resonates in our unwavering support for the university’s physical education, recreation, and wellness initiatives. At Stanford, we don’t just embrace excellence; we define it. We don’t just nurture champions; we create them. Our actions are guided by the core tenets of DAPER culture, “The DAPER Way,” which are: Embrace Scholar Athleticism, Pursue and Revere Excellence, Lead with Courage, and Work Cohesively.

At DAPER, we firmly believe that diverse teams make better decisions, foster innovation, and drive success for everyone involved. We celebrate differences in abilities, backgrounds, and perspectives, recognizing the rich tapestry that fuels our excellence. We are committed to fostering an environment of belonging where every voice is heard, valued, and respected. Your unique perspective is not just welcomed; it’s essential to our continued growth and success. So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great add to our team.

Position Overview :

The Stanford University Department of Athletics, Physical Education and Recreation is currently accepting applications for the position of Marketing Coordinator. Reporting to the Director, Marketing, this position will support all Stanford Athletics marketing efforts to generate revenue, increase attendance and build brand affinity for Stanford Athletics programs. This position will focus on student marketing, email marketing and grassroots outreach, with an emphasis on student and faculty/staff engagement, while supporting all other advertising efforts. Successful execution of this role will drive ticket sales and event attendance, increase merchandise sales, generate new leads and amplify the stories of Stanford’s student-athletes and programs. This is a full-time, exempt position.

Summary of essential job functions:

• Create and implement strategic marketing plans for select sports, working closely with the ticket sales and fan experience teams and with support from the marketing team.
• Lead in strategic planning, management and execution of all student initiatives for all ticketed sports, including attendance-incentivizing giveaways, rewards program(s), email newsletter development and on-campus grassroots student marketing.
• Assist in management and execution of campus outreach, including faculty/staff marketing & engagement, and collaboration with other on-campus groups.
• Manage, build and track marketing automation email campaigns, including nurturing campaigns and other trigger-based emails.
• Create, optimize and track digital advertising campaigns.
• Support development of marketing plans for other sports and initiatives.
• Conduct ongoing market research (e.g., postgame surveys) to assist with pre and postseason planning and analysis.
• Write, edit, and support the design of various marketing campaigns including email marketing, digital ads, postcards, and other marketing collateral, which adhere to the communications and brand strategy and standards.
• Work with communications and digital teams to leverage social platforms as a marketing tool to help sell tickets, generate leads, drive student attendance and support other revenue-generating initiatives.
• Work with communications, digital and video teams to amplify digital content with marketing resources to build fandom.
• Utilize analytics to continually adjust and improve marketing efforts.
• Be a positive steward and ambassador of the Stanford Athletics brand.
• Other duties as assigned.

Qualifications:

• Bachelor’s degree and 1-2 years of relevant experience
• Strong written and verbal communication skills
• Creativity and ability to multi-task in a fast-paced environment
• Understanding of the college sports landscape and familiarity with Stanford’s sports
• Self-motivated attitude with the ability to work independently
• Ability to anticipate and/or respond effectively to changing trends and circumstances
• Attitude that embraces change and welcomes fresh perspectives
• Ability to learn from past mistakes and adjust accordingly
• Team player who is willing to “get hands dirty” and help out where needed
• Strategic thinker that can drive multiple, concurrent projects to completion
• Proficiency with Microsoft Office Suite and Adobe Suite
• Familiarity with marketing automation, Google Adwords, Adroll and Facebook advertising preferred

DAPER’s Integrity:
This position, along with all DAPER coaches and staff, is responsible for the integrity of Stanford’s intercollegiate athletics program, recreation and wellness department, and for the reputation of Stanford University. This position is responsible for ensuring that your involvement with DAPER activities maintains the integrity of the University’s reputation and does not negatively impact the relationship between the University and its faculty, staff, students, and alumni. Additionally, this position must comply with University policies and procedures, NCAA, and conference rules and regulations.

The expected pay range for this position is $66,560 - $70.000 per annum.
Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/b...) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Why Stanford is for You

Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:

• Freedom to grow. We offer career development programs, tuition reimbursement, or course auditing. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
• A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
• A healthier you. Climb our rock wall or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
• Discovery and fun. Stroll through historic sculptures, trails, and museums.
• Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more!

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources at stanfordelr@stanford.edu. For all other inquiries, please submit a contact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.