Marketing & Fan Experience Analytics Assistant - 129730

EXPIRED

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Staff and Administrative | | |

Job Title : Marketing & Fan Experience Analytics Assistant

Job Classification: 1/2-time Staff

Anticipated Start Date: As Soon as Possible

Purpose of role:
Optimize data analysis, marketing strategies, planning, and measurement efforts to align with BYU Athletics, strategic priorities and objectives. From fan acquisition to fan engagement to fan conversion, the role involves a comprehensive approach to tracking and augmenting fan interactions across various touch-points. This role is pivotal in segmenting customer types, developing engagement strategies, and analyzing metrics-focused methodologies. Understand and uphold the vision and mission statement of the Athletic Department, which aligns with the AIMS and Mission of BYU while helping the volunteer student interns understand and uphold the same.

Responsibilities and Duties:

| | | | |
Staff and Administrative | | |

Job Title : Marketing & Fan Experience Analytics Assistant

Job Classification: 1/2-time Staff

Anticipated Start Date: As Soon as Possible

Purpose of role:
Optimize data analysis, marketing strategies, planning, and measurement efforts to align with BYU Athletics, strategic priorities and objectives. From fan acquisition to fan engagement to fan conversion, the role involves a comprehensive approach to tracking and augmenting fan interactions across various touch-points. This role is pivotal in segmenting customer types, developing engagement strategies, and analyzing metrics-focused methodologies. Understand and uphold the vision and mission statement of the Athletic Department, which aligns with the AIMS and Mission of BYU while helping the volunteer student interns understand and uphold the same.

Responsibilities and Duties:

• Organize data submissions from event attendance and other fan programs
• Assist in the execution of fan touchpoint strategies to achieve key business objectives and enhance fan engagement
• Identify trends in fan behavior and derive concrete insights to optimize engagement strategies and enhance fan journeys
• Measure ROC behavior and analyze/compare historical trends
• Investigate fan retention and conversion metrics in order to better serve BYU fans
• Strategize improvements to enhance the fan experience

Requirements:

• Passion for sports and entertainment, with an understanding of fan behaviors and preferences.
• Creative attitude to continuously explore new engagement tactics and strategies.
• Demonstrated ability to set and achieve measurable objectives.
• Strong project management skills, including the ability to prioritize and manage multiple initiatives simultaneously.

Additional Employment Requirements:

All employees are required to abide by the university's Honor Code and Dress &Grooming Standards. Preference is given to qualified candidates who are members in good standing of the affiliated church, The Church of Jesus Christ of Latter-day Saints. Additionally, all new employees who are members of The Church of Jesus Christ of Latter-day Saints will be required to hold and be worthy to hold a current temple recommend.

Employee Class: 1/2 Time (17.5 hour)

Work Location: Provo Campus

Desired Start Date: As soon as possible

Job Close Date: 02/09/2024

Documents Required at time of Application:

Required: Resume
Optional: Cover Letter, Letter of Recommendation 1

Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.

Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!

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