Senior Director of Digital Strategy

“This job is a civilian position and does not require military service (including commission and enlistment)”

Duties and Responsibilities:

• Supervise the Director of Creative Video and Director of Graphic Design
• Assists with social media as it relates to Falcon Athletic Fund and Sports Camps objectives
• Oversee and lead the department in the development, coordination and implementation of strategic social media campaigns to promote Air Force Athletics 
• Works autonomously to ensure social media projects are completed on time and identifies new projects to further the Air Force Athletics brand
• Serves as the principal social media correspondent for Air Force Athletics’ main account and football social media channels, working independently to ensure these accounts are engaging, entertaining, and informative        
• Recommends, builds and executes organic campaigns for Facebook, Twitter/X, Instagram, and YouTube as well as other channels as needed 
• Responsible for analyzing ongoing social media metrics, analytics, and creating reports and visualizations to effectively communicate digital results
• Involved in the daily ideation in regard to creation, editing, content capture, and implementation of video and graphics for social media
• Manage Air Force Athletics’ in-house photography for athletic competitions and other events on an as needed basis 
• Develop monthly social media marketing schedules 
• Effectively communicate with others in the athletic department to develop strategies that drive revenue and increase fan engagement
• Oversee the execution of corporate sponsorship activations as they pertain to social media

• Conduct social media training for cadet-athletes, coaches, staff, and other personnel as needed

“This job is a civilian position and does not require military service (including commission and enlistment)”

Duties and Responsibilities:

• Supervise the Director of Creative Video and Director of Graphic Design
• Assists with social media as it relates to Falcon Athletic Fund and Sports Camps objectives
• Oversee and lead the department in the development, coordination and implementation of strategic social media campaigns to promote Air Force Athletics 
• Works autonomously to ensure social media projects are completed on time and identifies new projects to further the Air Force Athletics brand
• Serves as the principal social media correspondent for Air Force Athletics’ main account and football social media channels, working independently to ensure these accounts are engaging, entertaining, and informative        
• Recommends, builds and executes organic campaigns for Facebook, Twitter/X, Instagram, and YouTube as well as other channels as needed 
• Responsible for analyzing ongoing social media metrics, analytics, and creating reports and visualizations to effectively communicate digital results
• Involved in the daily ideation in regard to creation, editing, content capture, and implementation of video and graphics for social media
• Manage Air Force Athletics’ in-house photography for athletic competitions and other events on an as needed basis 
• Develop monthly social media marketing schedules 
• Effectively communicate with others in the athletic department to develop strategies that drive revenue and increase fan engagement
• Oversee the execution of corporate sponsorship activations as they pertain to social media

• Conduct social media training for cadet-athletes, coaches, staff, and other personnel as needed

• Oversees digital interns and manages social media training as needed

• Understand and adhere to a variety of department and Academy brand standards, as well as NCAA and conference compliance policies

• Position will travel to select away games and championships

• Reports to the Associate Athletic Director for Marketing & Creative

• Other duties as assigned

Qualifications :  

• Bachelor's degree in related field is required
• 2 plus years of related work experience or related field
• Strong understanding of Meta and X social media platforms among others
• Basic understanding of photography and photo editing
• Knowledge of digital marketing principles, practices, and procedures
• Experience using Adobe Creative Suite products 
• Strong copywriting and editing skills
• Ability to meet stringent deadlines and work outside normal working hours, including nights and weekends when required
• Experience in the sports industry preferred

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