Senior Director of Stadium Experience and Revenue Generation

Posting Details

Request to Recruit

Position Title

Senior Director of Stadium Experience and Revenue Generation

Location

Boone, North Carolina

Faculty Rank

No

Provide Rank

Posting Details

Request to Recruit

Position Title

Senior Director of Stadium Experience and Revenue Generation

Location

Boone, North Carolina

Faculty Rank

No

Provide Rank

N/A

Position Number

097771

Department

Athletics Office - 120000

Position Summary Information

| Primary Purpose |
The athletic program at Appalachian State University operates on the premise that intercollegiate athletics is an integral part of the institution’s overall program of education. Priority is given to high standards of both academic and athletic quality — the goal being the complete development of the student-athlete. | | Minimum Qualifications |
- Bachelor’s degree or equivalent combination of education and experience, and 2-4 years of experience in customer relations, sales, stadium operations, or retail. - Exceptional interpersonal, oral, and written communication skills; - Highly developed organizational and management skills, problem-solving skills, and must work accurately and efficiently to meet a multitude of deadlines and responsibilities. - The ability to work well in a team environment is required. - Quality customer service experience.

| | License/Certification Required | | | Preferred Qualifications |
- Experience with leading and managing teams. - Ability to organize and manage multiple projects simultaneously.

| | Essential Duties and Responsibilities |
Concessions:

• Direct oversite of venue concessions/beverage operations
• Assist with premium seating areas concessions/beverage experience. Includes annual review, menu development, and supervision of any third-party vendors
• Direct supervision of part-time and volunteer staff for concessions
• Identify, hire and train temporary staff to ensure appropriate staff levels at each event
• Develop additional Grab-N-Go, and other point-of-sale locations at venues
• Ensure all appropriate health & safety standards are followed during the ordering, receiving, cooking, and cleaning process
• Responsible for inventory management
• Primary contact for third-party vendors (e.g., food trucks, premium seating, etc.)
  

Retail:

• Coordinate with Senior Associate AD on self-operated merchandise model
• Assist with establishment and implementation of department retail strategies: including planning, forecasting, purchasing, and product development
• Accountable for game day in-venue retail operations
• Manage set-up, take down and logistical components of product movement
• Responsible for inventory management
• Identify, hire, and train temporary staff to ensure appropriate staff levels at each event

Revenue:

• Develop athletics department trade program; acquire additional business trade and reducing overall department expenses
• Work with business and other entities to acquire silent auction and related items for annual fundraising events
• Assist Senior Associate AD with licensing communication plan

Yosef’s Locker

• Manage daily operations of Yosef’s Locker, ensuring efficient service and compliance with university/department policies.
• Coordinate all ordering, including vendor communication, purchase approvals, and timely restocking of merchandise.
• Maintain accurate reconciliation of purchases and sales through financial tracking systems.
• Oversee inventory management, including regular audits, stock rotation, and loss prevention measures.
• Develop and monitor the Yosef’s Locker’s annual budget, track expenditures, and provide regular financial reports to leadership.
• Implement process improvements to maximize efficiency, reduce costs, and enhance donor/student-athlete experience.

| | Type of Position | Full Time Position | | Staff/Non-Faculty | Staff/Non-Faculty | | VISA Sponsorship? | VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S. | | Appointment Type | 1.0 | | Work Schedule/Hours | Varies; Must be available to work a flexible schedule including nights, weekends, and holidays. | | Number of Hours Per Week | 40+ | | Number of Months Per Year | 12 | | Mandatory Staff | No | | Suggested Salary Range | Commensurate with experience. | | Physical Demands of Position | |

Posting Details Information

| Posting Date | 01/07/2026 | | Closing Date | 01/28/2026 | | Open Until Filled | No | | Evaluation of Applications Begins | 01/12/2026 | | Proposed Date of Hire | 02/16/2026 | | Special Instructions to Applicants |
For a complete application, please apply and submit all required documents electronically through Appalachian State University’s Job Board:

• Cover Letter
• Resume
• List of References with Contact Information.

| | Search Chair Name | Sarah Strickland | | Search Chair Email | stricklandsc@appstate.edu | | Quick Link | https://appstate.peopleadmin.com/post... | | Posting Number | 201501708P |

Supplemental Questions

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Applicant Documents

Required Documents 1. Resume 2. Cover Letter / Letter of Interest 3. List of References with Contact Information

Optional Documents

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