Student Assistant - WOLF Sports Network Social Media Director

EXPIRED

About Us

Since 1906, UWG has been home to those who are eager to learn,
grow, and advance. Now, nearly 13,000 students from across Georgia, 31 states
and 62 countries call UWG home. With 95+ undergraduate programs and

About Us

Since 1906, UWG has been home to those who are eager to learn,
grow, and advance. Now, nearly 13,000 students from across Georgia, 31 states
and 62 countries call UWG home. With 95+ undergraduate programs and
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concentrations, and 35 master¿s, specialist, and doctoral degree programs, our
institution builds capacity to help develop talent pipelines for in-demand
industries. Today, we¿re a regional powerhouse, making an economic impact of
more than $633 million in the region and state.

With our main campus in Carrollton (GA) and presence in
Douglasville (GA), Newnan (GA), and online, we take pride in working every day
to curate a first-choice university by making a difference in the lives of our
students, alumni, industry partners, and the communities we serve.

The academic enterprise of the university is organized into our College
of Art, Culture, and Scientific Inquiry; College of Education; Richards College of
Business; University College; School of Communication, Film, and Media; Tanner Health System
School of Nursing; Honors College; Graduate School; UWG Newnan; and our UWG Douglasville Center.
 

Job Summary

• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
•  Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community and/or blogger outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
• Design, create and manage promotions and Social ad campaigns.
• Compile report for management showing results (ROI).
• Work with Operations Manager to determine next steps to better social media strategy 
• Plan and execute with Promotions Coordinator on ways to get social media fans into listeners 
• Create, curate, and manage all published content (images, video and written).
• Apply current tools and technologies to assist with station remotes and events 
• Train and mentor assistants and volunteers 
• Adhere to all Policy and Procedures
• Report any and all violations to GM and OM

Required Qualifications

• Must be enrolled in a minimum of 6 credit hours with a cumulative GPA of 2.0 or higher. 
• All students must have completed all of Core Area F and one or more of the following courses: In house WIT Training Course, COMM 3351-Radio Program Production, COMM-3352 Fundamentals of Television Production, COMM-3353 Fundamentals of Film & Video Production, COMM 4421-Radio Practicum, COMM 4485 ¿ Sports Communication, and COMM-3354 Digital Social Media & Society. 

Preferred Qualifications

• Skilled with Adobe Audition

Physical Requirements

• Frequently moves Audio/Visual equipment weighing up to 50 pounds across campus for various classrooms and events needs

Required Documents to Attach

• Resume Required, Cover Letter Optional

Equal Employment Opportunity

The University of West Georgia is an equal employment, equal access, and equal educational opportunity, and affirmative action institution. It is the policy of the University of West Georgia to recruit, hire, train, promote and educate persons without regard to race, color, national or ethnic origin, age, disability,
gender, religion, sexual orientation, gender identity or veteran status as required by applicable state and
federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, ADEA, ADA, E.O. 11246,
and Rev. Proc. 75-50