Student - Digital Marketing Associate

EXPIRED

Position Announcement

Utah Valley University is an NCAA Division I institution and a member of the Western Athletic Conference and the Big 12 Conference. The UVU Department of Athletics is committed to success in competition, the classroom, the community, and life. UVU Athletics supports over 400 student-athletes who compete on the 16 intercollegiate athletic teams sponsored by the University. As a UVU Athletics Marketing team member, this position can work with student-athletes, coaches, administrators, corporate partners, donors, fans, and more!

The UVU Athletics Marketing team has won various regional, national, and international marketing and public relations awards. By joining this team and working with an award-winning staff, this position will have the opportunity to contribute to and learn from a winning culture. This position provides opportunities to be a leader and gain experience that benefits all areas of life. The perfect candidate is motivated, hardworking, creative, passionate, dedicated, organized, and has good written and verbal communication skills. An eagerness to learn and grow in leadership, customer service, and personal development is critical.

Summary of Responsibilities

• Execute strategic and innovative marketing and communications campaigns, resulting in increased Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
• Execute digital and social marketing campaigns (Facebook, Instagram, Twitter, LinkedIn, Email, Website, etc.), utilizing owned, paid, and earned media for designated intercollegiate athletic sports and programs. Campaigns include clear understanding of KPIs to drive and optimize target reach, engagement, and conversion across multiple audience types in a time sensitive manner, focusing on Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
• Foster collaborative relationships with campus and community stakeholders; Athletics Communications, Athletics Corporate Partners and Community Outreach, Athletics Development and Wolverine Club, University Marketing, University Communications, University Photography Services, University Social Media Marketing, UVUSA, Clubs and Organizations, Student Housing (Axis, The Green, Wolverine Crossing, etc.), Corporate Partners, etc.
• Execute market research to gain insight on various areas including brand awareness, campaign effectiveness, competitive analysis, consumer insights, customer satisfaction, customer segmentation, product development, and more.
• Provide support at designated game days / events, including pre-game, in-game, and post-game activities, and setup / takedown.
• Create executive reports that outline campaign and program objectives, audiences, targets, and tactics, including end-of-campaign and end-of-year actuals against targets.

Minimum Qualifications

Position Announcement

Utah Valley University is an NCAA Division I institution and a member of the Western Athletic Conference and the Big 12 Conference. The UVU Department of Athletics is committed to success in competition, the classroom, the community, and life. UVU Athletics supports over 400 student-athletes who compete on the 16 intercollegiate athletic teams sponsored by the University. As a UVU Athletics Marketing team member, this position can work with student-athletes, coaches, administrators, corporate partners, donors, fans, and more!

The UVU Athletics Marketing team has won various regional, national, and international marketing and public relations awards. By joining this team and working with an award-winning staff, this position will have the opportunity to contribute to and learn from a winning culture. This position provides opportunities to be a leader and gain experience that benefits all areas of life. The perfect candidate is motivated, hardworking, creative, passionate, dedicated, organized, and has good written and verbal communication skills. An eagerness to learn and grow in leadership, customer service, and personal development is critical.

Summary of Responsibilities

• Execute strategic and innovative marketing and communications campaigns, resulting in increased Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
• Execute digital and social marketing campaigns (Facebook, Instagram, Twitter, LinkedIn, Email, Website, etc.), utilizing owned, paid, and earned media for designated intercollegiate athletic sports and programs. Campaigns include clear understanding of KPIs to drive and optimize target reach, engagement, and conversion across multiple audience types in a time sensitive manner, focusing on Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
• Foster collaborative relationships with campus and community stakeholders; Athletics Communications, Athletics Corporate Partners and Community Outreach, Athletics Development and Wolverine Club, University Marketing, University Communications, University Photography Services, University Social Media Marketing, UVUSA, Clubs and Organizations, Student Housing (Axis, The Green, Wolverine Crossing, etc.), Corporate Partners, etc.
• Execute market research to gain insight on various areas including brand awareness, campaign effectiveness, competitive analysis, consumer insights, customer satisfaction, customer segmentation, product development, and more.
• Provide support at designated game days / events, including pre-game, in-game, and post-game activities, and setup / takedown.
• Create executive reports that outline campaign and program objectives, audiences, targets, and tactics, including end-of-campaign and end-of-year actuals against targets.

Minimum Qualifications

• Must be a currnt UVU student.
• One or more years of work experience in sports marketing, digital marketing, social media marketing, marketing, communications, public relations, or another related field.
• Must attend Mandatory Staff Meeting on Mondays and Wednesdays from 10:00am to 10:50am.
• Office hours will be scheduled during regular business hours (9:00am to 5:00pm) and decided on between applicant and supervisor.
• Works on weekends, evenings, holidays, and flexible shifts.
• Works indoors and outdoors (hot and cold temperatures, wind, rain, snow, etc.)

Knowledge, Skill, and Abilities

• Knowledge of Adobe Creative Suite software, specifically Photoshop, Illustrator, and Lightroom, as well as Canva.
• Knowledge of social media platforms and strategies.
• Knowledge of the 16 NCAA Division I sports sponsored by the University.
• Must possess strong communication skills, both verbal and written.
• Skilled in Adobe Creative Suite (i.e. InDesign, Illustrator, Photoshop, Lightroom, etc.).
• Good interpersonal skills, judgement, and diplomacy required to interact effectively with and provide customer service to a broad audience.
• Effective time management skills.
• Photo and/or video background and experience (shooting and/or editing) is a plus.
• Ability to uphold and abide by all NCAA, WAC, and BIG 12 regulations and UVU Institutional policies and procedures.
• Ability to plan, organize, and problem solve.
• Ability to work under pressure, multi-task, and meet deadlines.
• Ability to work independently and effectively in a collaborative team environment.
• Ability to receive and implement constructive feedback.

EEO Statement:

UVU employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.