Associate Athletic Director of Fan Engagement

EXPIRED

Org Marketing Statement

The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to promoting access for all. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.

With more than 34,000 students, UTSA is the largest university in the San Antonio metropolitan region. UTSA advances knowledge through research and discovery, teaching and learning, community engagement and public service. The university serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property—for Texas, the nation and the world. Learn more online, on UTSA Today or on Twitter, Instagram, Facebook, YouTube or LinkedIn.

Posting End Date: Applications will be accepted through 11:59 PM CDT on 03/14/2024. At the discretion of the hiring department, this position posting may close once a sufficient number of qualified applications have been received.

Org Marketing Statement

The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to promoting access for all. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.

With more than 34,000 students, UTSA is the largest university in the San Antonio metropolitan region. UTSA advances knowledge through research and discovery, teaching and learning, community engagement and public service. The university serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property—for Texas, the nation and the world. Learn more online, on UTSA Today or on Twitter, Instagram, Facebook, YouTube or LinkedIn.

Posting End Date: Applications will be accepted through 11:59 PM CDT on 03/14/2024. At the discretion of the hiring department, this position posting may close once a sufficient number of qualified applications have been received.

Salary Range: Commensurate with education, experience and qualifications.

Hours: up to 40 hours per week, exempt.

Required Application Materials:

• Resume is required.
• Cover Letter is preferred

Essential Functions

Summary

The Associate Athletic Director of Fan Engagement will provide leadership for fan/community engagement, marketing and game day experience to help drive revenue and fan/student attendance through the development and implementation of an innovative and strategic fan engagement and marketing strategy.

Successful candidate will utilize industry-wide best practices, game day environment, and community partnerships to actively engage fans, enhance fan acquisition and grow affinity for UTSA Athletics. Supervise and direct the external areas of marketing and community engagement. Serves as a key member of the leadership team; reporting directly to Senior Associate AD for Strategic Communications.

Duties

1. Day-to-day oversight of the Marketing and Fan Engagement Department.
2. Enhance and manage athletics department fan engagement opportunities on game days including pregame activities, the in-game environment/atmosphere and other programming and strategies that result in extraordinary experiences for fans.
3. Responsible for creating and implementing an aggressive marketing and promotion plan with an emphasis on increased revenue, fan attendance and game experience, including increasing awareness and attendance, engaging students and enhancing customer experience.
4. Responsible for coordinating all special events, including Let’s Go 210 Day, Hispanic Heritage Games, etc.
5. Collaborate with Assistant AD for Creative Services to develop compelling and engaging video board content.
6. Collaborate with campus and external partners to achieve the goals of increasing fan engagement, revenue generation and brand/program exposure. Serve as liaison with the UTSA Spirit of San Antonio Band and serve as a representative on the Marketing Advisory Board. Responsible for developing relationships with UTSA Student Affairs, Student Organizations, Greek life, etc., to increase student attendance at games.
7. Oversight of Conference’s marketing initiatives.
8. Perform other duties may be assigned.
   

Required Qualifications

• Bachelor’s Degree from accredited institution.
• Three years of relevant work experience in collegiate athletics or professional sports and direct marketing, fan engagement, communications, branding and storytelling concepts, principles, procedures, and techniques for a Division 1 Athletic Department.
• Experience hiring, training and managing staff.
• Excellent verbal and written communication skills and highly developed interpersonal interaction skills to include the ability to exchange and interpret information to influence others.
• Established history of directing multiple external units and revenue generation.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience managing projects from ideation through execution.
• Ability to work as a member of a collaborative, high performing team.
• Innovative, out-of-the-box thinker.
• Ability to create budget, manage expense and negotiates vendor and personnel contracts.
• Must be an effective communicator, with a strong ability to relate well to students and staff, as well as the community.
• Thorough knowledge of social media platforms including Facebook, Twitter, Instagram, etc.
• Working knowledge of the NCAA rules, guidelines, and principles.
• Knowledge of personal computers with standard business software and all standard office equipment.

Preferred Qualifications

• Master’s Degree from an accredited institution.
• Five years of experience working in collegiate athletics or professional sports and direct experience in marketing, fan engagement, communications, branding and storytelling concepts, principles, procedures, and techniques for a Division 1 Athletic Department.
• Experience managing contractors.
• Three years of experience managing fan experiences and in-game promotions.
• Experience in analytics and the ability to develop analytical reports as well as make data-driven decisions.
• Experience using Adobe Creative Suite, Sound Director software, video production software and workflows.

Additional Information

• UTSA is a tobacco free campus.
• This is a security sensitive position. Employment is contingent upon a successful background check.
• Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
• Valid driver’s license and Motor Vehicle Record (MVR).

Working Conditions

• Frequent evening and weekend hours required. Attendance at athletic competitions and department events.
• Holidays, travel and early morning required.

This position will be primarily located on campus. Travel and parking expenses are the employee’s responsibility.

Equal Employment Opportunity

As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination. Women, minorities, people with disabilities and veterans are encouraged to apply. UTSA campuses are accessible to persons with disabilities.