Associate Athletics Director - Fan Engagement and Digital Strategy

EXPIRED

Org Marketing Statement

The University of Texas at San Antonio is a Tier One research university and a Hispanic Serving Institution specializing in cybersecurity, health, fundamental futures, and social-economic transformation. With more than 34,300 students, it is the largest university in the San Antonio region. UTSA advances knowledge through research and discovery, teaching and learning, community engagement and public service, and with an intentional focus on career readiness the university produces more graduates for the workforce than any other institution in the region. It is a catalyst for socioeconomic development and the commercialization of intellectual property — for Texas, the nation and the world. UTSA has been recognized as a Top Employer in Texas by Forbes Magazine. Learn more online, on UTSA Today or on Twitter, Instagram, Facebook, YouTube or LinkedIn.

Posting End Date: Open Until Filled. At the discretion of the hiring department, this position posting may close once a sufficient number of qualified applications have been received.

Salary Range: Commensurate with education, experience and qualifications.

Hours: up to 40 hours per week, exempt.

Required Application Materials:

• Resume is required.
• Cover letter is preferred.

Essential Functions

Org Marketing Statement

The University of Texas at San Antonio is a Tier One research university and a Hispanic Serving Institution specializing in cybersecurity, health, fundamental futures, and social-economic transformation. With more than 34,300 students, it is the largest university in the San Antonio region. UTSA advances knowledge through research and discovery, teaching and learning, community engagement and public service, and with an intentional focus on career readiness the university produces more graduates for the workforce than any other institution in the region. It is a catalyst for socioeconomic development and the commercialization of intellectual property — for Texas, the nation and the world. UTSA has been recognized as a Top Employer in Texas by Forbes Magazine. Learn more online, on UTSA Today or on Twitter, Instagram, Facebook, YouTube or LinkedIn.

Posting End Date: Open Until Filled. At the discretion of the hiring department, this position posting may close once a sufficient number of qualified applications have been received.

Salary Range: Commensurate with education, experience and qualifications.

Hours: up to 40 hours per week, exempt.

Required Application Materials:

• Resume is required.
• Cover letter is preferred.

Essential Functions

Job Summary

Function:

The Associate Athletics Director for Fan Engagement and Digital Strategy will focus on fan/community engagement and game day experience to help drive revenue and fan/student attendance through the development and implementation of an innovative and strategic fan engagement and digital strategy.

The successful candidate will utilize industry-wide best practices, game day environment, digital media campus, and community partnerships, to actively engage fans and grow affinity. Supervise and direct the external areas of marketing and community engagement, digital strategy, creative services, and broadcasting. Serves as a key member of the leadership team; reporting directly to Assistant VP for Athletics Resource Development.

Core Responsibilities

1. Leads the creation and implementation of comprehensive marketing and engagement plans to increase fan affinity and revenue growth.
2. Enhances and manages athletics department fan engagement opportunities on game day including pregame activities, the in-game environment/atmosphere, and other programming and strategies that result in extraordinary experiences for fans.
3. Manages strategy development for all digital media platforms and conveys strategic vision to drive results.
4. Oversees digital strategy in the creation of department-wide social media initiatives and operations that produce consistent, on-brand messages and content that result in dramatic follower growth and engagement.
5. Directs fan engagement and digital strategy unit while collaborating to support ticket sales, fundraising, and other revenue generation initiatives through their respective duties and responsibilities.
6. Develops and organizes a strong data strategy by identifying trends and monitoring key performance indicators for athletics engagement and revenue (i.e. analytics). Focus on engaging the fan base digitally by connecting in various manners. Manage initiatives that result in continuous enhancements to athletics goals and vision.
7. Manages and collaborates with the Assistant Athletics Director for Creative Services to develop timely and thorough plans for both on-demand videos and live events, capturing and producing content that results in enhanced fan engagement and provides avenues for revenue generation.
8. Develops strategies to showcase the department and sports programs through storytelling and content creation, utilizing internal communications channels (e.g. website, social media, radio broadcasts, video streams, etc.).
9. Researches technologies related to content delivery to ensure the program maximizes opportunities and exposure.
10. Collaborates with campus and external partners to achieve the goals of increasing fan engagement, revenue generation, and brand/program exposure.
11. Identifies community outreach opportunities for the department and work with staff and the Life Skills Director to support and be present at such opportunities, producing goodwill and awareness for the department.
12. Identifies opportunities for programming and coverage that would increase the department’s brand and visibility.
13. Collaborates with the department’s multi-media rights holder to optimize opportunities for sponsorship and sponsor inventory and oversee sponsor integration to ensure sponsorship elements are fulfilled successfully.
14. Oversight of the conference’s marketing initiatives.
15. Directs and oversees units that are responsible for the department’s marketing and creative services.
16. In coordination with Athletics Communications, develop and operationalize strategies to showcase the department and sports programs through storytelling and unique content creation, fully utilizing internal communications channels (e.g. website, social media, radio broadcasts, video streams, etc.).
17. Collaborates with media outlets and entities, identifying and creating opportunities for news coverage and advertising.
18. Performs other duties as assigned.

Required Qualifications

• Bachelor’s degree from an accredited institution.
• Three (3) years of experience working in collegiate athletics or professional sports and direct experience in marketing, digital media, communications, branding, and storytelling concepts, principles, procedures, and techniques for a Division I Athletic Department.
• Experience hiring, training, and managing staff.
• Excellent verbal and written communication skills and highly developed interpersonal interaction skills including the ability to exchange and interpret information to influence others.
• Established a history of directing multiple external units and revenue generation.
• Ability to create a budget, manage expenses, and negotiate vendor and personnel contracts.
• Must be an effective communicator, with a strong ability to relate well to students and staff, as well as the community.
• Thorough knowledge of social media platforms including Facebook, Twitter, Instagram, etc.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred Qualifications

• Master’s degree from an accredited institution.
• Five (5) years of experience working in collegiate athletics or professional sports and direct experience in marketing, digital media, communications, branding, and storytelling concepts, principles, procedures, and techniques for a Division I Athletic Department.
• Experience managing contractors.

Additional Information

• UTSA is a tobacco-free campus.
• This is a security-sensitive position. Employment is contingent upon a successful background check.
• Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
• Valid driver’s license and Motor Vehicle Record (MVR) as applicable as applicable.

Working Conditions

• Office environment.
• Requires personal computing equipment, telephone, multi-functioning printer, and calculator.
• Ability to travel to and from meetings, training sessions, or other business-related events.
• Occasional after-hours and weekend work or overtime may be required.

Physical Demands:

• Sedentary work; sitting most of the time. Jobs are sedentary if walking and standing are required, only occasionally.
• Exerts up to 10 lbs. of force occasionally.

This position will be primarily located on campus. Travel and parking expenses are the employee’s responsibility.

Equal Employment Opportunity

As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination. Women, minorities, people with disabilities and veterans are encouraged to apply. UTSA campuses are accessible to persons with disabilities.