DIGITAL MARKETING
Posted Date: Jan 22, 2025
QUALIFICATION
-
Salary Expectation
Unknown -
Years of Experience
Not provided -
Work Type
Part-time
ABOUT PROGRAM
SPORTS/DEPARTMENT
LOUISVILLE ATHLETICS INTERNSHIP - DIGITAL MARKETING
LOUISVILLE ATHLETICS INTERNSHIP PROGRAM
The Digital Marketing department drives the strategic digital efforts for Louisville Athletics, overseeing a wide range of initiatives that amplify fan engagement and support revenue growth. This includes managing email marketing campaigns, mobile app development and messaging, website advertising, paid advertising across various platforms (display, search, social media, etc.), and analytics and performance reporting. Collaborating closely with the fundraising and ticket sales & retention teams, the department designs and executes campaigns that align with the organization’s business and revenue objectives while delivering meaningful interactions with prospects and existing supporters.
Learning objectives for the Digital Marketing Intern include, but are not limited to:
- Gain experience in email marketing by learning TM1 Engage software and support email communications for specific sports marketing & ticketing initiatives.
- Learn about customer journeys and understand how to incorporate our digital tools into campaign pathways.
- Develop skills in and assist with the copy writing, editing and proof reading for emails, text messages, push notifications & website landing pages.
- Learn to pull and analyze digital marketing analytics to identify effectiveness of campaign messaging.
- Gain experience working in a collaborative setting by supporting goals across ticket sales and retention, CAF, marketing and more.
LOUISVILLE ATHLETICS INTERNSHIP - DIGITAL MARKETING
LOUISVILLE ATHLETICS INTERNSHIP PROGRAM
The Digital Marketing department drives the strategic digital efforts for Louisville Athletics, overseeing a wide range of initiatives that amplify fan engagement and support revenue growth. This includes managing email marketing campaigns, mobile app development and messaging, website advertising, paid advertising across various platforms (display, search, social media, etc.), and analytics and performance reporting. Collaborating closely with the fundraising and ticket sales & retention teams, the department designs and executes campaigns that align with the organization’s business and revenue objectives while delivering meaningful interactions with prospects and existing supporters.
Learning objectives for the Digital Marketing Intern include, but are not limited to:
- Gain experience in email marketing by learning TM1 Engage software and support email communications for specific sports marketing & ticketing initiatives.
- Learn about customer journeys and understand how to incorporate our digital tools into campaign pathways.
- Develop skills in and assist with the copy writing, editing and proof reading for emails, text messages, push notifications & website landing pages.
- Learn to pull and analyze digital marketing analytics to identify effectiveness of campaign messaging.
- Gain experience working in a collaborative setting by supporting goals across ticket sales and retention, CAF, marketing and more.
University of Louisville Communications 2024–2025
| Person | Role |
|---|---|
|
Alyssa Sconzo |
Director of Digital Strategy |
|
Rocco Gasparro |
Director of Media Relations/Football/M Golf/Lacrosse |
|
JB Allen |
Video Creative Director |
|
Stephen Williams |
Assistant Director of Media Relations (Baseball/M Soccer/Secondary Football/Website)/Creative Communications |
|
Matt Paras |
Assistant Director of Media Relations (W Basketball/W Soccer/W Golf)/Creative Communications |
|
Dana Brown |
Assistant Director of Media Relations (M Tennis, Secondary MBB)/Creative Communications |
|
Lori Korte Harmon |
Assistant Director of Media Relations (Field Hockey/Softball/Rowing/Cross Country oversight/Track & Field oversight) |
|
Sam Gercak |
Assistant Director of Media Relations/Creative Communications |
University of Louisville Marketing 2024–2025
| Person | Role |
|---|---|
|
Olivia Higgins Biven |
Director of Brand Marketing & Licensing |
|
Amanda Roussin |
Assistant Director of Digital Marketing |
|
Anne Burkhead |
Assistant Director of Marketing |
|
Nick Kanine |
Assistant Director of Marketing |
|
Zack Day |
Assistant Director of Marketing |
|
Emily Bridges |
Assistant Director of Marketing |
University of Louisville Communications 2023–2024
| Person | Role |
|---|---|
|
Zach Greenwell |
Associate AD/Media Relations & Strategic Communications |
|
Alyssa Sconzo |
Director of Digital Strategy |
|
Rocco Gasparro |
Director of Media Relations/Football/M Golf/Lacrosse |
|
JB Allen |
Video Creative Director |
|
Stephen Williams |
Assistant Director of Media Relations (Baseball/M Soccer/Secondary Football/Website)/Creative Communications |
|
Matt Paras |
Assistant Director of Media Relations (W Basketball/W Soccer/W Golf)/Creative Communications |
|
Dana Brown |
Assistant Director of Media Relations (M Tennis, Secondary MBB)/Creative Communications |
|
Jackson Sepko |
Assistant Director of Creative Communications |
University of Louisville Marketing 2023–2024
| Person | Role |
|---|---|
|
Olivia Higgins Biven |
Director of Brand Marketing & Licensing |
Austin Hertzler |
Director of Brand Creative Solutions |
|
Joe Johnson |
Motion Graphics Creative Director |
|
Amanda Roussin |
Assistant Director of Digital Marketing |
|
Anne Burkhead |
Assistant Director of Marketing |
|
Nick Kanine |
Assistant Director of Marketing |
|
Zack Day |
Assistant Director of Marketing |
|
Emily Bridges |
Assistant Director of Marketing |
University of Louisville Communications 2022–2023
| Person | Role |
|---|---|
|
Zach Greenwell |
Associate AD/Media Relations & Strategic Communications |
|
Rocco Gasparro |
Director of Media Relations/Football/M Golf/Lacrosse |
|
JB Allen |
Video Creative Director |
|
Amanda Roussin |
Assistant Director of Creative Communications/W Basketball/W Soccer/Softball/Rowing |
|
Alyssa Sconzo |
Assistant Director of Creative Communications/Volleyball/Swim & Dive/Lacrosse/Cross Country/Track & Field |
|
Jackson Sepko |
Assistant Director of Creative Communications |
University of Louisville Marketing 2022–2023
| Person | Role |
|---|---|
|
Laura Clemente |
Associate AD/Strategy and Innovation |
|
Olivia Higgins Biven |
Director of Brand Marketing & Licensing |
|
Carl Schmid |
Director of Digital Strategy |
|
Brian Vamos |
Director of Team Marketing |
|
Austin Hertzler |
Director of Brand Creative Solutions |
|
Anne Burkhead |
Assistant Director of Marketing |
|
Nick Kanine |
Assistant Director of Marketing |
|
Zack Day |
Assistant Director of Marketing |
Email us at support@intercollegiate.co with any questions.
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