Marketing Manager

Department

 

Department of Athletics - Marketing

https://www.seminoles.com

 

Responsibilities

 

Leads a unit of Marketing Representatives, each assigned primary fan experience responsibilities across all Florida State ticketed sports, plus a key marketing pillar. This sets strategy, establishes priorities, and delegates execution, while each owns the day-to-day fan experience delivery for their assigned sports portfolio.

Responsible for the digital strategy for Florida State Athletics' primary owned digital assets: Seminoles.com and the Gameday App. Develop and manage a content calendar and publishing strategy that drives traffic, engagement, and time-on-site across both platforms. Partner with web development and technology teams to prioritize user experience improvements, feature enhancements, and content presentation that reflect the premium standard of the Seminole brand. Leverage the Gameday App as a real-time fan engagement tool, managing in-game content, push notification strategy, mobile-exclusive offers, and interactive features in coordination with the game day experience plan. Monitor platform analytics and translate data into actionable strategy adjustments.

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Department

 

Department of Athletics - Marketing

https://www.seminoles.com

 

Responsibilities

 

Leads a unit of Marketing Representatives, each assigned primary fan experience responsibilities across all Florida State ticketed sports, plus a key marketing pillar. This sets strategy, establishes priorities, and delegates execution, while each owns the day-to-day fan experience delivery for their assigned sports portfolio.

Responsible for the digital strategy for Florida State Athletics' primary owned digital assets: Seminoles.com and the Gameday App. Develop and manage a content calendar and publishing strategy that drives traffic, engagement, and time-on-site across both platforms. Partner with web development and technology teams to prioritize user experience improvements, feature enhancements, and content presentation that reflect the premium standard of the Seminole brand. Leverage the Gameday App as a real-time fan engagement tool, managing in-game content, push notification strategy, mobile-exclusive offers, and interactive features in coordination with the game day experience plan. Monitor platform analytics and translate data into actionable strategy adjustments.

Serves as the lead planner and project manager for the game day fan experience across all Florida State ticketed athletics events, with particular emphasis on football and men's and women's basketball. Partner directly with the Game Day Producer, who holds operational and implementation authority, to develop comprehensive fan experience plans aligned with brand standards, sponsorship commitments, and audience engagement goals. Develop seasonal and event-level experience frameworks defining pre-game, in-game, and post-game touchpoints, entertainment elements, fan activations, and promotional giveaways. Ensure game day plans are delivered on schedule, within budget, and fully integrated with broadcast, digital, and sponsorship priorities. Conduct post-event debriefs and data analysis to continuously refine the fan experience strategy.

Design and lead fan development programs that build loyalty and deepen engagement across key audience segments, with particular emphasis on the Florida State student body. Manage student-focused initiatives including student section identity, attendance campaigns, enrollment and retention efforts for student loyalty programs, and new student orientation outreach.     Develop community-facing engagement programs that grow the broader Seminole fan base. Build and maintain relationships with student government, campus organizations, and community groups to amplify outreach reach and authenticity. Coordinate with ticket sales and development teams to convert engaged fans into ticket buyers, season ticket holders, and donors.

Other duties as assigned.

Qualifications

 

Bachelor's degree and four years experience or a combination of post high school education and experience equal to eight years.

University Information

 

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!

Learn more about our university and campuses.

FSU Total Rewards

 

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply

 

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Considerations

 

This is an A&P position.

This position requires successful completion of a criminal history background check.

Must be able to work evenings and weekends as needed.

Equal Employment Opportunity

 

FSU is an Equal Employment Opportunity Employer.

Apply Now

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