The Digital Marketing department drives the strategic digital efforts for Louisville Athletics, overseeing a wide range of initiatives that amplify fan engagement and support revenue growth. This includes managing email marketing campaigns, mobile app development and messaging, website advertising, paid advertising across various platforms (display, search, social media, etc.), and analytics and performance reporting. Collaborating closely with the fundraising and ticket sales & retention teams, the department designs and executes campaigns that align with the organization’s business and revenue objectives while delivering meaningful interactions with prospects and existing supporters.

Learning objectives for the Digital Marketing Intern include, but are not limited to:

Gain experience in email marketing by learning TM1 Engage software and support email communications for specific sports marketing & ticketing initiatives.
Learn about customer journeys and understand how to incorporate our digital tools into campaign pathways.
Develop skills in and assist with the copy writing, editing and proof reading for emails, text messages, push notifications & website landing pages.
Learn to pull and analyze digital marketing analytics to identify effectiveness of campaign messaging.
Gain experience working in a collaborative setting by supporting goals across ticket sales and retention, CAF, marketing and more.

SUBMIT APPLICATION

QUALIFICATION

Salary Expectation
Not Provided
Years of Experience
Not Provided
Work Type
Part-time

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Athletic Director

Conference

ACC (DI)

SPORTS/DEPARTMENT

Communications Marketing

Department History

University of Louisville Communications 2025–2026

Person	Role
JB Allen	Video Creative Director
Alyssa Sconzo	Director of Digital Strategy
Rocco Gasparro	Director of Media RelationsMEDIA CONTACT - Football, Men's Golf
Kennedy Knisley	Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Softball, Men's Soccer
Matt Paras	Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Women's Basketball, Women's Soccer, Women's Golf
Sam Gercak	Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Cross Country, Track & Field
Dana Brown	Assistant Director of Strategic Communications/NILStrategyMEDIA CONTACT - Men's Basketball, Rowing
Lori Korte Harmon	Assistant Director of Media Relations MEDIA CONTACT - Field Hockey, Lacrosse, Secondary MBB

University of Louisville Marketing 2025–2026

Person	Role
Olivia Higgins Biven	Assistant AD/Brand & Creative Services
Theo Smith	Director of Social Media and Creative Content
Amanda Roussin	Director of Digital Marketing
Zack Day	Director of Marketing
Nick Kanine	Associate Director of Fan Experience
Anne Burkhead	Associate Director of Fan Experience
KC Buckley	Assistant Director of Fan Experience
Emily Bridges	Assistant Director of Marketing

University of Louisville Communications 2024–2025

Person	Role
JB Allen	Video Creative Director
Alyssa Sconzo	Director of Digital Strategy
Rocco Gasparro	Director of Media Relations
Kennedy Knisley	Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Softball, Men's Soccer
Matt Paras	Assistant Director of Media Relations/Creative Communications
Sam Gercak	Assistant Director of Media Relations/Creative Communications
Dana Brown	Assistant Director of Strategic Communications/NIL Strategy
Lori Korte Harmon	Assistant Director of Media Relations MEDIA CONTACT - Field Hockey, Lacrosse, Secondary MBB

University of Louisville Marketing 2024–2025

Person	Role
Theo Smith	Director of Social Media and Creative Content
Olivia Higgins Biven	Director of Brand Marketing & Licensing
Anne Burkhead	Assistant Director of Marketing
Amanda Roussin	Assistant Director of Digital Marketing
Nick Kanine	Assistant Director of Marketing
Zack Day	Assistant Director of Marketing
Emily Bridges	Assistant Director of Marketing

University of Louisville Communications 2023–2024

Person	Role
Zach Greenwell	Associate AD/Media Relations & Strategic Communications
JB Allen	Video Creative Director
Alyssa Sconzo	Director of Digital Strategy
Rocco Gasparro	Director of Media Relations/Football/M Golf/Lacrosse
Jackson Sepko	Assistant Director of Creative Communications
Sam Gercak	Assistant Director of Media Relations/Creative Communications
Matt Paras	Assistant Director of Media Relations (W Basketball/W Soccer/W Golf)/Creative Communications
Dana Brown	Assistant Director of Media Relations (M Tennis, Secondary MBB)/Creative Communications

University of Louisville Marketing 2023–2024

Person	Role
Austin Hertzler	Director of Brand Creative Solutions
Joe Johnson	Motion Graphics Creative Director
Olivia Higgins Biven	Director of Brand Marketing & Licensing
Anne Burkhead	Assistant Director of Marketing
Amanda Roussin	Assistant Director of Digital Marketing
Nick Kanine	Assistant Director of Marketing
Zack Day	Assistant Director of Marketing
Emily Bridges	Assistant Director of Marketing

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