Director- Marketing & Fan Experience

EXPIRED

JOB SUMMARY:

Directs and/or assists on all marketing and promotion efforts for each Clemson Varsity sport program and Clemson Athletics at large. Oversees game presentation for Men's Basketball and other sports as assigned. Prepares marketing plans and manages budgets. Leads/assists on digital marketing efforts. Performs other duties as assigned.

JOB DUTIES:

40% - Essential - Marketing & Digital:
Leads and/or assists on day-to-day execution of on-going and upcoming sales cycles and ticket promotions, content launches, and other athletic initiatives. Identifies opportunities for community outreach, campus integration and student engagement. Develop products for sales team that enhance season, group and single-event ticket sales. Manage digital marketing efforts, including but not limited to: email marketing, data analysis, monitoring of digital channels and managing communications calendar. Collaboration across external units for timely execution.

40% - Essential - Fan Experience:
Responsible for in-venue experience for Clemson Men's Basketball and other assigned sports. Develop and execute all aspects of game presentation, including but not limited to: Run-of-Show, in-game entertainment, videoboard content/show, music, special effects, integration of cheer, dance and band, hiring and management of on-site talent (PA, DJ, In-Venue Hosts), giveaways, student section coordination, and add-on experiences. Collaborate with CAPCO team on in-game assets and successfully execute to ensure partner satisfaction.

10% - Essential - Supervision and Budget Oversight:
Manages day-to-day marketing budget for assigned sports/programs.
Provides supervision and training to graduate assistants and marketing interns throughout year.

10% - Essential - Other:
Manage relationships with coaching staffs and external units. Clearly communicate plans and means of execution to all necessary parties.

JOB SUMMARY:

Directs and/or assists on all marketing and promotion efforts for each Clemson Varsity sport program and Clemson Athletics at large. Oversees game presentation for Men's Basketball and other sports as assigned. Prepares marketing plans and manages budgets. Leads/assists on digital marketing efforts. Performs other duties as assigned.

JOB DUTIES:

40% - Essential - Marketing & Digital:
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Leads and/or assists on day-to-day execution of on-going and upcoming sales cycles and ticket promotions, content launches, and other athletic initiatives. Identifies opportunities for community outreach, campus integration and student engagement. Develop products for sales team that enhance season, group and single-event ticket sales. Manage digital marketing efforts, including but not limited to: email marketing, data analysis, monitoring of digital channels and managing communications calendar. Collaboration across external units for timely execution.

40% - Essential - Fan Experience:
Responsible for in-venue experience for Clemson Men's Basketball and other assigned sports. Develop and execute all aspects of game presentation, including but not limited to: Run-of-Show, in-game entertainment, videoboard content/show, music, special effects, integration of cheer, dance and band, hiring and management of on-site talent (PA, DJ, In-Venue Hosts), giveaways, student section coordination, and add-on experiences. Collaborate with CAPCO team on in-game assets and successfully execute to ensure partner satisfaction.

10% - Essential - Supervision and Budget Oversight:
Manages day-to-day marketing budget for assigned sports/programs.
Provides supervision and training to graduate assistants and marketing interns throughout year.

10% - Essential - Other:
Manage relationships with coaching staffs and external units. Clearly communicate plans and means of execution to all necessary parties.

MINIMUM REQUIREMENTS:

Education - Bachelor's Degree - Relevant experience in marketing and fan experience

Work Experience 1+ years

PREFERRED REQUIREMENTS:

Education - Master's Degree - Experience in college athletic marketing and fan experience

RESPONSIBILITIES

JOB KNOWLEDGE
Comprehensive Job Knowledge - Comprehensive knowledge of theories and practices and ability to use in complex, difficult and/or unprecedented situations

SUPERVISORY RESPONSIBILITIES
Supervises Work of Others - Supervises work of others and may offer recommendations for hiring, termination and pay adjustments but does not have responsibility for making these decisions.

BUDGETARY RESPONSIBILITIES
Provides Budget Input - Provides input into the budgeting process, and oversees fund allocation.

PHYSICAL REQUIREMENTS:

10% - Stand for prolonged period
20% - Sit (stationary position) for prolonged period
10% - Walk or move about
10% - Use hands or feet to operate or handle machinery, equipment, etc
50% - Communicate, converse, give direction, express oneself
50% - Recognize or inspect visually

WORKING CONDITIONS:

5% - Exposure to heat or cold
5% - Wet or humid

WORK SCHEDULE:

Standard Hours: 40 per week

Salary is commensurate with experience.

ESSENTIAL PERSONNEL LEVEL

Normal Operations

Required to follow emergency facility closure directives, and not normally expected work on-site during emergency situations.

JOB LOCATION:

Clemson, SC

APPLICATION DEADLINE:

February 19, 2024

MILITARY AND VETERAN:

MILITARY EQUIVALENCY:
Clemson University is proud to allow educational equivalency for military technical certifications and trainings that directly relate to the job duties.

VETERAN PREFERENCE:
South Carolina is making our Veterans a priority for employment in state agencies and institutions.

State policy for veteran preference states that for qualifying, full-time permanent positions, a veteran applicant may receive preference if they meet the job's minimum qualifications, were discharged under honorable conditions from the military, and submit their DD-214 for confidential review by the Office of Human Resources.

To claim Veteran Preference for qualifying positions, email hrjob@clemson.edu upon submission of your application.

CLOSING STATEMENT:

Clemson University is an AA/EEO employer and does not discriminate against any person or group on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, pregnancy (including childbirth, or related medical condition), national origin, age, disability, veteran’s status, genetic information, or any other personal characteristic protected under applicable federal or state law. Clemson University is building a culturally diverse faculty and staff committed to working in a multicultural environment and encourages applications from minorities and women.