Virginia Polytechnic Institute and State University Marketing

Blacksburg, VA

Dave Knachel

Senior Director, Photography

9 Yrs

9 Yrs at Virginia Polytechnic Institute and State University Marketing
J.C. Whidden

Senior Associate Athletics Director, Brand Advancement and External Operations

5 Yrs

5 Yrs at Virginia Polytechnic Institute and State University Marketing
Jed Castro

Senior Associate Athletics Director, Production & Multimedia

6 Yrs

6 Yrs at Virginia Polytechnic Institute and State University Marketing
Kathryn Dillin

Director, Marketing & Fan Development

2 Yrs

2 Yrs at Virginia Polytechnic Institute and State University Marketing
Dylan McKitterick

Director, Digital Strategy & Revenue Growth

2 Yrs

2 Yrs at Virginia Polytechnic Institute and State University Marketing
Bob Gavagan

Assistant Athletics Director of Marketing & Fan Development

6 Yrs

Departing
6 Yrs at Virginia Polytechnic Institute and State University Marketing
Tori Thurston

Associate Director, Marketing & Fan Development

3 Yrs

3 Yrs at Virginia Polytechnic Institute and State University Marketing
Murfee Jones

Assistant Director, Digital Marketing

1 Yr

1 Yr at Virginia Polytechnic Institute and State University Marketing

Department History

Marketing 2024–2025

Person Role
Kathryn Dillin Assistant AD, Marketing & Fan Development

Marketing 2023–2024

Person Role
Dave Knachel Senior Director, Photography
J.C. Whidden Senior Associate Athletics Director, Brand Advancement and External Operations
Jed Castro Senior Associate Athletics Director, Production & Multimedia
Kathryn Dillin Director, Marketing & Fan Development
Dylan McKitterick Director, Digital Strategy & Revenue Growth
Bob Gavagan
Departing
 Assistant Athletics Director of Marketing & Fan Development
Tori Thurston Associate Director, Marketing & Fan Development
Murfee Jones Assistant Director, Digital Marketing

Marketing 2022–2023

Person Role
J.C. Whidden Associate Athletic Director, Brand Advancement
Dave Knachel Senior Director, Photography and Design
Kyle Bruce Associate Athletics Director, Digital Strategy & Innovation
Jed Castro Associate Athletics Director, Production & Multimedia
Kathryn Dillin Director, Marketing & Fan Development
Dylan McKitterick Director of Digital Marketing & Revenue Growth Strategies
John Sours Associate Director, Graphic and Web Design
Tori Thurston Assistant Director, Marketing & Fan Experience

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