Baylor University Marketing

Waco, TX

Justin Hoff

Associate AD | Creative Services

5 Yrs

5 Yrs at Baylor University with 5 total years of experience

Courtney Scrivano

Associate AD, External Operations & Project Strategist

6 Yrs

6 Yrs at Baylor University with 8 total years of experience

Erin Bean

Associate AD for Strategic Marketing and Fan Engagement

4 Yrs

4 Yrs at Baylor University with 8 total years of experience

Joe Gonzales

Assistant AD | Digital Media

5 Yrs

5 Yrs at Baylor University with 5 total years of experience

Josh Fralick

Director of Digital Media

5 Yrs

5 Yrs at Baylor University with 5 total years of experience

Marissa Bayer

Director of Strategic Marketing - Basketball

1 Yr

1 Yr at Baylor University with 4 total years of experience

Hunter Anderson

Director of BaylorVision - Broadcast Operations & Engineering

4 Yrs

4 Yrs at Baylor University with 4 total years of experience

Noah Peterson

Director of Fan Engagement

4 Yrs

4 Yrs at Baylor University with 4 total years of experience

Kyle Brodt

Associate Director of BaylorVision - Broadcast Producer

3 Yrs

3 Yrs at Baylor University with 5 total years of experience

Sophia Hernandez

Associate Director of Video Production

1 Yr

1 Yr at Baylor University with 3 total years of experience

Erykah Byias

Assistant Director of Strategic Marketing & Community Engagement

2 Yrs

2 Yrs at Baylor University with 2 total years of experience

Marketing Jobs and Position Changes

  • Baylor University Waco, TX Develop marketing plans, manage game functions, enhance promotions, collaborate with Athletics Department, drive ticket sales, maintain records, assist with special projects, ensure brand alignment.

    Big 12 Marketing/Comm/Content

    Oct 10

  • Baylor University Waco, TX Lead strategic marketing, fan engagement, communications, creative services. Oversee media relations, content creation, game-day broadcasts. Bachelor's, 5 years experience required; Master's preferred.

    Big 12 Marketing/Comm/Content 5 Yrs Exp

    Sep 27

  • Baylor University Waco, TX Manage trademark licensing, collaborate with partners, analyze licensee performance, enforce brand standards, drive revenue, and ensure NCAA compliance. Bachelor's degree, 1-year experience required.

    Big 12 Marketing/Comm/Content 1 Yr Exp

    Sep 17

  • Baylor University Waco, TX Develop marketing plans, manage game functions, enhance fan experiences, collaborate with partners, drive ticket sales, and maintain brand alignment. Bachelor's degree required.

    Big 12 Marketing/Comm/Content 1 Yr Exp

    Sep 13

  • Baylor University Waco, TX Support skill instruction, coordinate practices, fundraisers, performances, ensure compliance, recruit students, act as brand ambassador, maintain NCAA rules adherence, assist student wellbeing.

    Big 12 Marketing/Comm/Content Student Services 1 Yr Exp PT

    Aug 21

  • Baylor University Waco, TX Manage trademark licensing, vendor relations, and brand standards. Bachelor's degree, 1 year experience required. Preferred: Master's degree, 3 years experience. Ensure NCAA compliance, analyze licensee performance, and drive revenue.

    Big 12 External Relations Marketing/Comm/Content 1 Yr Exp

    Aug 14

  • Baylor University Waco, TX Design graphics for all-sport creative team. Support Marketing/Fan Engagement, Bear Foundation, NIL initiatives. Collaborate on campaigns, revenue opportunities. Associate's degree, 1-year experience required.

    Big 12 Marketing/Comm/Content 1 Yr Exp

    Aug 09

  • Baylor University Waco, TX Develop and implement marketing plans for Baylor athletics. Coordinate game functions, promotions, and fan experiences. Bachelor's degree and 1 year experience required.

    Big 12 Marketing/Comm/Content 1 Yr Exp

    Jul 17

  • Baylor University Waco, TX Oversee team practices, fundraisers, performances, and competitions. Recruit and support students academically and athletically. Requires bachelor's degree, 1 year experience; master's preferred. Travel to events.

    Big 12 Marketing/Comm/Content Student Services 1 Yr Exp

    Jul 13

  • Baylor University Waco, TX Assist in team practices, fundraisers, performances, competitions, and appearances. Recruit and support students academically. Requires bachelor's degree, 1 year experience; master's preferred. Travel required.

    Big 12 Marketing/Comm/Content Student Services 1 Yr Exp

    Jul 13

  • Baylor University Waco, TX Develop and implement marketing strategies for Baylor's basketball programs, enhancing fan engagement and ticket sales through digital campaigns, community events, and media collaborations.

    Big 12 Marketing/Comm/Content

    May 01

  • Baylor University Waco, TX Lead videographer/editor for Baylor Athletics, creating video content, motion graphics, photography for digital platforms. Requires Bachelor's, Adobe proficiency, DSLR experience, multitasking skills. Reports to Senior Director.

    Big 12 Marketing/Comm/Content

    Apr 06

  • Baylor University Waco, TX Coordinate messaging to enhance brand, serve as media liaison, manage information flow, monitor brand perception, ensure NCAA compliance. Requires Bachelor's, prefers Master's, Christian faith.

    Big 12 Marketing/Comm/Content

    Feb 23

  • Terreon Randolph is no longer the Associate Director of Fan Engagement for Marketing

    Baylor University Waco, TX
    Sep 26

  • Courtney Scrivano promoted to Associate AD, External Operations & Project Strategist

    Baylor University Waco, TX
    Aug 02

  • Kyle Brodt promoted to Associate Director of BaylorVision - Broadcast Producer

    Baylor University Waco, TX
    Aug 02

  • Marissa Bayer hired as Director of Strategic Marketing - Basketball

    Baylor University Waco, TX
    Jul 29

  • Tyler Woodall is no longer the Assistant Director of Fan Engagement for Marketing

    Baylor University Waco, TX
    Jul 26

  • Josie Hutton hired as Associate Director of Communications (XC, TF, MTEN, FB)

    Baylor University Waco, TX
    Jun 11

  • Sophia Hernandez hired as Associate Director of Video Production

    Baylor University Waco, TX
    Jun 05

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