Appalachian State University Business & Finance

Boone, NC

Department History

Business & Finance 2024–2025

Person Role

Jonathan Reeder

Deputy Athletics Director/CFO

Sarah Holder

Associate Athletics Director for Business

Janet Cook

Director of Business Operations

Chris Wood

Senior Deputy Athletics Director and Chief Revenue Officer

Karen McGuire

Assistant Director of Business Operations

Business & Finance 2023–2024

Person Role

Jonathan Reeder

Deputy Athletics Director/CFO

Sarah Holder

Associate Athletics Director for Business

Janet Cook

Director of Business Operations

Rachel Frederick

Assistant Director of Business Operations

Business & Finance 2022–2023

Person Role

Jonathan Reeder

Deputy Athletics Director/CFO

Sarah Holder

Associate Athletics Director for Business

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