Appalachian State University Marketing

Boone, NC

Jay Wilson

Assistant Athletics Director for Marketing

1 Yr

Zack Kellogg

Director of Sports Productions

2 Yrs

Kristin Shaffer

Director of Creative Services

3 Yrs

Willie Casstevens

Assistant Director of Marketing

3 Yrs

Ethan Bumgarner

Assistant Director Stadium Experience/ Revenue Generation

2 Yrs

Department History

Marketing 2025–2026

Person	Role
Zack Kellogg	Director of Sports Productions
Kristin Shaffer Departing	Director of Creative Services
Jay Wilson	Assistant Athletics Director for Marketing
Willie Casstevens	Assistant Director of Marketing
Ethan Bumgarner	Assistant Director Stadium Experience/ Revenue Generation

Person	Role
Kelsey Tolbert	Associate Athletics Director for Marketing
Zack Kellogg	Director of Sports Productions
Eric Nartatez	Director of Stadium Experience and Revenue Generation
Kristin Shaffer	Director of Creative Services
Willie Casstevens	Assistant Director of Marketing
Ethan Bumgarner	Assistant Director Stadium Experience/ Revenue Generation

Person	Role
Kelsey Tolbert	Assistant Athletics Director for Marketing
Eric Nartatez	Director of Stadium Experience and Revenue Generation
Kristin Shaffer	Director of Creative Services
Willie Casstevens	Assistant Director of Marketing

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