Baylor University Marketing

Waco, TX

Department History

Marketing 2024–2025

Person Role

Justin Hoff

Associate AD | Creative Services

Courtney Scrivano

Associate AD, External Operations & Project Strategist

Joe Gonzales

Assistant AD | Digital Media

Josh Fralick

Director of Digital Media

Marissa Bayer

Director of Strategic Marketing - Basketball

Kyle Brodt

Associate Director of BaylorVision - Broadcast Producer

Holley Reese

Assistant Director of Fan Engagement

Erykah Byias

Assistant Director of Strategic Marketing & Community Engagement

Marketing 2023–2024

Person Role

Justin Hoff

Associate AD | Creative Services

Joe Gonzales

Senior Director | Digital Media

Hunter Anderson

Director of BaylorVision - Broadcast Operations & Engineering

Mikaela Sullivan

Director of Strategic Marketing - Basketball

Noah Peterson

Director of Fan Engagement

Terreon Randolph

Associate Director of Fan Engagement

Tyler Woodall

Assistant Director of Fan Engagement

Erykah Byias

Assistant Director of Strategic Marketing & Community Engagement

Marketing 2022–2023

Person Role

Erin Bean

Associate AD for Strategic Marketing and Fan Engagement

Justin Hoff

Associate AD | Creative Services

Joe Gonzales

Senior Director | Digital Media

Josh Fralick

Director of Digital Media

Hunter Anderson

Director of BaylorVision - Broadcast Operations & Engineering

Noah Peterson

Associate Director of Fan Engagement

Kyle Brodt

Assistant Director of BaylorVision - Broadcast Producer

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