Department History
Marketing 2025–2026
| Person | Role |
|---|---|
Jeff Hanel |
Associate AD | Branding & Creative Services |
Aaron Fordyce |
Associate AD | Marketing & Fan Experience |
Noah Peterson |
Director | Marketing & Fan Experience |
Josh Fralick |
Director | Digital Media |
Sophia Hernandez |
Associate Director | Video Production |
Jacob Prail |
Associate Director | Marketing & Fan Experience |
Ciara Gresham |
Associate Director | Marketing & Fan Experience |
Holley Reese |
Assistant Director | Marketing & Fan Experience |
Marketing 2024–2025
| Person | Role |
|---|---|
Erin Bean |
Senior Associate AD for External Operations |
Justin Hoff |
Senior Associate AD | Brand Engagement |
Joe Gonzales |
Assistant AD | Digital Media |
|
Josh Fralick |
Director of Digital Media |
|
Noah Peterson |
Director of Marketing & Fan Experience |
Marissa Bayer |
Director of Strategic Marketing - Basketball |
Kyle Brodt |
Associate Director of BaylorVision - Broadcast Producer |
|
Ciara Gresham |
Associate Director of Marketing & Fan Experience |
Marketing 2023–2024
| Person | Role |
|---|---|
|
Erin Bean |
Associate AD for Strategic Marketing and Fan Engagement |
|
Justin Hoff |
Associate AD | Creative Services |
|
Courtney Scrivano |
Assistant AD | Brand Partnerships |
|
Joe Gonzales |
Senior Director | Digital Media |
|
Josh Fralick |
Director of Digital Media |
|
Mikaela Sullivan |
Director of Strategic Marketing - Basketball |
|
Noah Peterson |
Director of Fan Engagement |
|
Kyle Brodt |
Assistant Director of BaylorVision - Broadcast Producer |
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