Michigan State University NIL

East Lansing, MI

Addison Carter

Director, Marketing & NIL Activation

5 Yrs

Chris Schofding

Director of NIL

1 Yr

Garrett Briningstool

Assistant AD/General Manager of NIL, Men's Basketball Chief Of Staff

6 Yrs

Ellie Johnson

NIL & Student Engagement Coordinator

1 Yr

Department History

NIL 2026–2027

Person	Role
Addison Carter	Director, Marketing & NIL Activation
Chris Schofding	Director of NIL
Garrett Briningstool	Assistant AD/General Manager of NIL, Men's Basketball Chief Of Staff
Ellie Johnson	NIL & Student Engagement Coordinator

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