Advance academic excellence and innovation by embedding the public affairs mission across Missouri State’s curriculum, promoting experiential, interdisciplinary and relevant learning opportunities, and expanding access to high-quality educational programs.
Advance a systematic, sustainable, universitywide culture that supports our public affairs mission through intentional collaboration among university, industry and community partners connecting students’ real-world learning with employers and organizations seeking talent and expertise.
Position Missouri State University as the institution of choice for students and employees.
Build a culture of enduring engagement by connecting students and alumni to the university through shared experiences and meaningful community.
Energize every Bear to be Missouri State’s biggest fan with branding that grows affinity with and promotes recognition of Missouri State.