University of Colorado at Boulder Strategy & Analytics

Boulder, CO

Kasey Byers

Senior Associate AD/External Relations & Brand Strategy

1 Yr

Brent DePaepe

Associate AD/Creative Services

6 Yrs

Ricky Zum Mallen

Associate AD/Marketing Strategy & Fan Experience

5 Yrs

Casey Campbell

Assistant AD/Social Strategy & Content

2 Yrs

Tyler Davis

Assistant AD/Creative Services

1 Yr

Lexi Hartmann

Director/Digital Strategy (Main & MBB)

1 Yr

Serena Rodriguez

Women's Basketball Creative Director

1 Yr

Daniel Rodriguez

Digital Content Manager (FB)

1 Yr

Kaitlin Bressette

Graphic Designer

1 Yr

Simon Broan

Creative Video Producer

1 Yr

Lizzy Franco

Creative Video Producer

1 Yr

Ashton Scott

Graphic Designer | Photographer

1 Yr

Derrick White

President of Basketball Strategy

1 Yr

Department History

Strategy & Analytics 2026–2027

Person	Role
Lexi Hartmann	Director/Digital Strategy (Main & MBB)
Serena Rodriguez	Women's Basketball Creative Director
Daniel Rodriguez	Digital Content Manager (FB)
Kaitlin Bressette	Graphic Designer
Simon Broan	Creative Video Producer
Lizzy Franco	Creative Video Producer
Ashton Scott	Graphic Designer \| Photographer
Derrick White	President of Basketball Strategy

Email us at support@intercollegiate.co with any questions.