University of Kansas Strategy & Analytics

Lawrence, KS

Collin Sexton

Deputy Athletics Director - Chief Strategy Officer

6 Yrs

Jonathan Felton

Director of Student-Athlete Endorsements, Brand Activations, and Strategy

1 Yr

Sam Strantz

Executive Director of Front Office Strategy and Operations

1 Yr

Matthew Patrick

Manager, Data & Analytics

1 Yr

Department History

Strategy & Analytics 2026–2027

Person	Role
Collin Sexton	Deputy Athletics Director - Chief Strategy Officer
Jonathan Felton	Director of Student-Athlete Endorsements, Brand Activations, and Strategy
Sam Strantz	Executive Director of Front Office Strategy and Operations
Matthew Patrick	Manager, Data & Analytics

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