University of Massachusetts, Amherst Marketing

Amherst, MA

Mike Minyard

Senior Associate AD For Marketing, Sales & Fan Experience

1 Yr

Chris Tucci

Associate Athletic Director For Creative & Digital Strategy

7 Yrs

Shanlea Kernen

Assistant Athletics Director – Marketing, Sales & Fan Experience

4 Yrs

Jason Germain

Director Of UMass Athletic Events & Fan Engagement

8 Yrs

Jared Draney

Assistant Director Of Creative Services

2 Yrs

Department History

Marketing 2024–2025

Person	Role
Mike Minyard	Senior Associate AD For Marketing, Sales & Fan Experience
Chris Tucci	Associate Athletic Director For Creative & Digital Strategy
Shanlea Kernen Departing	Assistant Athletics Director – Marketing, Sales & Fan Experience
Jason Germain	Director Of UMass Athletic Events & Fan Engagement
Jared Draney	Assistant Director Of Creative Services

Person	Role
Chris Tucci	Associate Athletic Director For Creative & Digital Strategy
Jason Germain	Director Of UMass Athletic Events & Fan Engagement
Shanlea Kernen	Assistant Athletics Director – Marketing, Sales & Fan Experience
Jacob Prail	Assistant Director
Jared Draney	Assistant Director Of Creative Services

Person	Role
Chris Tucci	Assistant AD - Marketing, Creative & Digital Strategy
Shanlea Kernen	Assistant Athletics Director – Marketing, Sales & Fan Experience
Jacob Prail	Assistant Director, Sales & Fan Experience

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