University of Massachusetts, Amherst Marketing

Amherst, MA

Mike Minyard

Senior Associate AD for Marketing, Sales & Fan Experience

2 Yrs

Chris Tucci

Associate Athletic Director for Creative & Digital Strategy

8 Yrs

Jason Bermant

Executive Director of Student-Athlete Marketing, Recruitment and Retention

2 Yrs

Jason Germain

Director of UMass Athletic Events & Fan Engagement

9 Yrs

Jake Maltese

Assistant Director for Marketing, Sales & Fan Experience

2 Yrs

Jared Draney

Assistant Director of Creative Services

3 Yrs

Department History

Marketing 2025–2026

Person	Role
Mike Minyard	Senior Associate AD for Marketing, Sales & Fan Experience
Chris Tucci	Associate Athletic Director for Creative & Digital Strategy
Jason Bermant	Executive Director of Student-Athlete Marketing, Recruitment and Retention
Jason Germain	Director of UMass Athletic Events & Fan Engagement
Jake Maltese	Assistant Director for Marketing, Sales & Fan Experience
Jared Draney Departing	Assistant Director of Creative Services

Person	Role
Mike Minyard	Senior Associate AD for Marketing, Sales & Fan Experience
Chris Tucci	Associate Athletic Director for Creative & Digital Strategy
Jason Germain	Director of UMass Athletic Events & Fan Engagement
Shanlea Kernen	Assistant Athletics Director – Marketing, Sales & Fan Experience
Jason Bermant	Executive Director of Student-Athlete Marketing, Recruitment and Retention
Jared Draney	Assistant Director of Creative Services
Jake Maltese	Assistant Director for Marketing, Sales & Fan Experience
Mackenzie Kielblock	Assistant Director for Marketing, Sales & Fan Experience

Person	Role
Chris Tucci	Associate Athletic Director For Creative & Digital Strategy
Jason Germain	Director Of UMass Athletic Events & Fan Engagement
Shanlea Kernen	Assistant Athletics Director – Marketing, Sales & Fan Experience
Jacob Prail	Assistant Director
Jared Draney	Assistant Director Of Creative Services

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