University of North Carolina at Chapel Hill Strategy & Analytics

Chapel Hill, NC

Maggie Goloboy

Senior Associate Athletic Director Strategy and Special Initiatives

1 Yr

Andrea Johnston

Associate Athletic Director - Analytics & Sales Strategy

9 Yrs

Lizzie Dawson

Director of Data Strategy and Fundraising Systems

8 Yrs

Carrie Goss

Director of Digital Marketing

2 Yrs

Joey Kalbas

Director of Data Analytics

1 Yr

Kevin Kitchens

Senior Director of Campaign Strategy and Signature Gifts

1 Yr

Matt Terrell

Chief Strategy & Communications Officer

1 Yr

Matt Jones

Senior Data Analyst

1 Yr

Department History

Strategy & Analytics 2026–2027

Person	Role
Maggie Goloboy	Senior Associate Athletic Director Strategy and Special Initiatives
Andrea Johnston	Associate Athletic Director - Analytics & Sales Strategy
Lizzie Dawson	Director of Data Strategy and Fundraising Systems
Carrie Goss	Director of Digital Marketing
Joey Kalbas	Director of Data Analytics
Kevin Kitchens	Senior Director of Campaign Strategy and Signature Gifts
Matt Terrell	Chief Strategy & Communications Officer
Matt Jones	Senior Data Analyst

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