University of South Florida Marketing

Tampa, FL

Department History

Marketing 2025–2026

Person Role

Carl Schmid

Associate Athletic Director/ Branding & Digital Strategy

Martin Salamone

Departing
Senior Associate Athletics Director / External Affairs

Brandon Kowalak

Associate Director of Athletics Creative Video

Anthony Goden

Assistant Director of Athletics Creative Video

William Browne

Assistant Director of Community Engagement & Advertising

Dominik Vega

Creative Video Coordinator

Marketing 2024–2025

Person Role

Martin Salamone

Associate AD/Marketing & Fan Engagement

Carl Schmid

Associate Athletic Director/ Branding & Digital Strategy

Brian Specia

Senior Director of Sales and Service

Matthew Gess

Director of Marketing

Brandon Kowalak

Associate Director of Athletics Creative Video

Shalyce Caban

Assistant Director of Marketing

Anthony Goden

Assistant Director of Athletics Creative Video

Dominik Vega

Creative Video Coordinator

Marketing 2023–2024

Person Role

Mike Minyard

Associate Athletic Director of Marketing & Fan Engagement

Carl Schmid

Associate Athletic Director/ Branding & Digital Strategy

Brian Specia

Senior Director of Sales and Service

Matthew Gess

Director of Marketing

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