University of South Florida Marketing

Tampa, FL

Department History

Marketing 2024–2025

Person Role

Carl Schmid

Associate Athletic Director/ Branding & Digital Strategy

Martin Salamone

Associate AD/Marketing & Fan Engagement

Brian Specia

Senior Director of Sales and Service

Matthew Gess

Director of Marketing

Shalyce Caban

Assistant Director of Marketing

Dominik Vega

Creative Video Coordinator

Marketing 2023–2024

Person Role

Mike Minyard

Associate Athletic Director of Marketing & Fan Engagement

Carl Schmid

Associate Athletic Director/ Branding & Digital Strategy

Brian Specia

Senior Director of Sales and Service

Matthew Gess

Director of Marketing

Marketing 2022–2023

Person Role

Mike Minyard

Associate Athletic Director of Marketing & Fan Engagement

Brian Specia

Senior Director of Sales and Service

Tony Ledwell

Director of Marketing

Chip Fontanazza

Associate Athletics Director / Branding & Digital Strategy

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