University of Tennessee at Knoxville NIL

Knoxville, TN

JB Bowling

Executive Associate Athletics Director/Chief NIL Officer

6 Yrs

Will Watkins

Associate Athletics Director for NIL Operations

2 Yrs

Sarah Harris

Assistant Athletics Director for Business Strategy and NIL Operations

3 Yrs

Caroline Allman

Director, NIL Revenue and Activation

1 Yr

Tayloe Locke

Director of NIL Operations

8 Yrs

Lucy Gipson

NIL Partnership Solutions Coordinator

1 Yr

Erin White

NIL Partnership Solutions Coordinator

1 Yr

Kevin Ashmos

Associate - Business Development - NIL

1 Yr

Department History

NIL 2026–2027

Person	Role
JB Bowling	Executive Associate Athletics Director/Chief NIL Officer
Will Watkins	Associate Athletics Director for NIL Operations
Sarah Harris	Assistant Athletics Director for Business Strategy and NIL Operations
Caroline Allman	Director, NIL Revenue and Activation
Tayloe Locke	Director of NIL Operations
Lucy Gipson	NIL Partnership Solutions Coordinator
Erin White	NIL Partnership Solutions Coordinator
Kevin Ashmos	Associate - Business Development - NIL

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