University of Wisconsin-Madison Marketing

Madison, WI

Department History

Marketing 2024–2025

Person Role

Erin McMillan

Associate Athletic Director/Head of Brand Marketing

Lexi Hameister

Director of Marketing & Social Strategy

Lala Kekuewa

Assistant Director of Events and Promotional Marketing

Evan Warwick

Assistant Director of Events and Promotional Marketing

Lucy Lightle

Assistant Director of Events and Promotional Marketing

John Cornfield

Assistant Director of Events and Promotional Marketing

Jeff Bell

Assistant Director of Video Services

Drew Turner

General Manager - Ticket Sales & Marketing

Marketing 2023–2024

Person Role

Jackie Davenport

Assistant Athletic Director for Community Relations

Chris Hall

Assistant Athletic Director, Video Content Strategy and Game Presentation

Lexi Hameister

Director of Marketing & Social Strategy

Allison Minisce

Associate Director of Events and Promotional Marketing

Evan Warwick

Assistant Director of Events and Promotional Marketing

Jeff Bell

Assistant Director of Video Services

Brooke Robinson

Assistant Director of Events and Promotional Marketing

John Cornfield

Assistant Director of Events and Promotional Marketing

Marketing 2022–2023

Person Role

Kevin Kluender

Assistant AD for Marketing and Promotions

Jackie Davenport

Assistant Athletic Director for Community Relations

Lexi Hameister

Director of Marketing

Chris Hall

Director of Video Services

Adam Ahearn

Associate Director of Marketing & Promotions

Allison Minisce

Assistant Director of Marketing and Promotions

Jeff Bell

Assistant Director of Video Services

Brooke Robinson

Assistant Director of Marketing & Promotions

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