University of Wisconsin-Madison Strategy & Analytics

Madison, WI

Brian Mason

Director of NIL Strategy

11 Yrs

Anneliese Taylor

Director, Marketing & Social Strategy

2 Yrs

Emily Peters

Assistant Director, Social Media Marketing Strategy

2 Yrs

Marcus Berry

Senior Director of Personnel Strategy

1 Yr

Kallie Knueppel

Marketing Manager - Creative and Strategy

1 Yr

Department History

Strategy & Analytics 2026–2027

Person	Role
Brian Mason	Director of NIL Strategy
Anneliese Taylor	Director, Marketing & Social Strategy
Emily Peters	Assistant Director, Social Media Marketing Strategy
Marcus Berry	Senior Director of Personnel Strategy
Kallie Knueppel	Marketing Manager - Creative and Strategy

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