Virginia Polytechnic Institute and State University Marketing

Blacksburg, VA

Department History

Marketing 2026–2027

Person Role

J.C. Whidden

Senior Associate Athletics Director, Brand Advancement and External Operations

Leslie Ellis

Associate Athletics Director, Revenue

Jonathon Diaz

Director of Football Creative Media

Jacob Sawyers

Director of Football Creative Video

Tori Thurston

Director, Marketing & Fan Development

Melissa Kollmann

Assistant Director, Digital Marketing & Revenue

Wilson Von Seldeneck

Assistant Director, Marketing & Fan Development

Sam Ingles

Coordinator, Marketing & Fan Development

Marketing 2025–2026

Person Role

Jed Castro

Senior Associate Athletics Director, Production & Multimedia

J.C. Whidden

Senior Associate Athletics Director, Brand Advancement and External Operations

Leslie Ellis

Associate Athletics Director, Revenue

Kathryn Dillin

Assistant AD, Marketing & Fan Development

Dave Knachel

Senior Director, Photography

Tori Thurston

Director, Marketing & Fan Development

Evan Hughes

Assistant Director of Broadcasting, Women's Basketball & Baseball Play-By-Play

Cassie Walton

Assistant Director, Marketing & Fan Development

Marketing 2024–2025

Person Role

Jed Castro

Senior Associate Athletics Director, Production & Multimedia

J.C. Whidden

Senior Associate Athletics Director, Brand Advancement and External Operations

Kathryn Dillin

Assistant AD, Marketing & Fan Development

Dave Knachel

Senior Director, Photography

Tori Thurston

Director, Marketing & Fan Development

Murfee Jones

Assistant Director, Digital Marketing

Cassie Walton

Assistant Director, Marketing & Fan Development

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