Virginia Polytechnic Institute and State University Marketing

Blacksburg, VA

Department History

Marketing 2024–2025

Person Role

Kathryn Dillin

Assistant AD, Marketing & Fan Development

Dave Knachel

Senior Director, Photography

Jed Castro

Senior Associate Athletics Director, Production & Multimedia

Dylan McKitterick

Assistant Athletics Director, Digital Strategy & Revenue Growth

Tori Thurston

Director, Marketing & Fan Development

J.C. Whidden

Senior Associate Athletics Director, Brand Advancement and External Operations

Murfee Jones

Assistant Director, Digital Marketing

Cassie Walton

Assistant Director, Marketing & Fan Development

Marketing 2023–2024

Person Role

Dave Knachel

Senior Director, Photography

Bob Gavagan

Assistant Athletics Director of Marketing & Fan Development

Jed Castro

Senior Associate Athletics Director, Production & Multimedia

Kathryn Dillin

Director, Marketing & Fan Development

Dylan McKitterick

Director, Digital Strategy & Revenue Growth

J.C. Whidden

Senior Associate Athletics Director, Brand Advancement and External Operations

Tori Thurston

Associate Director, Marketing & Fan Development

Murfee Jones

Assistant Director, Digital Marketing

Marketing 2022–2023

Person Role

J.C. Whidden

Associate Athletic Director, Brand Advancement

Dave Knachel

Senior Director, Photography and Design

Kyle Bruce

Associate Athletics Director, Digital Strategy & Innovation

Jed Castro

Associate Athletics Director, Production & Multimedia

Kathryn Dillin

Director, Marketing & Fan Development

Dylan McKitterick

Director of Digital Marketing & Revenue Growth Strategies

John Sours

Associate Director, Graphic and Web Design

Tori Thurston

Assistant Director, Marketing & Fan Experience

Email us at support@intercollegiate.co with any questions.

© 2024 Intercollegiate. All rights reserved.