Wake Forest University Marketing

Winston-Salem, NC

Department History

Marketing 2024–2025

Person Role

Corey Raymond

Associate AD, Fan Experience & Revenue Generation

Shelby Burnette

Assistant Athletic Director, Digital & Integrated Marketing

Lonnie Penner

Assistant AD, Fan Experience and Sales

Mitchell Lisowski

Senior Director of Creative Content and Media Strategy

Bob Nocek

Director of Marketing

Caitlin Opp

Associate Director, Fan Experience

Adam North

Associate Director, Fan Experience & Sales

Callie Moreland

Assistant Director, Creative Design

Marketing 2023–2024

Person Role

Corey Raymond

Associate AD, Fan Experience & Revenue Generation

Lonnie Penner

Assistant AD, Fan Experience and Sales

Mitchell Lisowski

Senior Director of Creative Content and Media Strategy

Caitlin Opp

Associate Director, Fan Experience

Adam North

Associate Director, Fan Experience & Sales

Byron De Bouse Jr.

Assistant Director of Digital & Email Marketing

April Bass

Assistant Director, Donor Engagement

Callie Moreland

Assistant Director, Creative Design

Marketing 2022–2023

Person Role

Lonnie Penner

Assistant AD, Fan Experience and Sales

Ross Marra

Senior Director, Creative Media & Content Strategy

Shelby Burnette

Director of Digital and Email Marketing

Bob Nocek

Director of Marketing

Emily Adams

Associate Director, Fan Experience & Sales

April Bass

Assistant Director, Donor Engagement

Callie Moreland

Assistant Director, Creative Design

Cameron McKhann

Assistant Director of Digital & Email Marketing

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