Director, Sports Analytics and Innovation(5173U), Intercollegiate Athletics - #83850

Posted Date: Jan 24, 2026

QUALIFICATION

  • Salary Expectation
    $125,000-$175,000/yr
  • Years of Experience
    Not provided
  • Work Type
    Full-time

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Athletic Director
Conference
ACC (DI)
About the Job
Job Description

About Berkeley

 

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan. At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. Find out more about how you can grow your career at UC Berkeley. Departmental Overview The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). The Director, Sports Analytics and Innovation reports to the Athletic Director. This position exists to develop, promote, and support the operational and strategic aspects of UC Berkeley’s intercollegiate programs. Position Summary Involves advising on and developing the strategic and operational aspects of data analytics and innovation in the intercollegiate athletics program. Application Review Date The First Review Date for this job is: 02/06/2026. Responsibilities Advise on, develop, and execute the comprehensive data and analytics strategy for the Athletics Department, aligning with overall university and department goals. Lead the identification, evaluation, and implementation of innovative technologies, strategies, and processes across select operational areas. Serve as the primary internal consultant, guiding senior leaders within the Athletics Department and Berkeley Campus on data-informed strategy for areas like performance, health, wellbeing, student outcomes, traditional revenue generation, new business revenue generation, fan engagement, and recruiting. Oversee the development, maintenance, and integration of the department’s data infrastructure and warehousing. Utilize advanced analytical techniques (e.g., predictive modeling, machine learning) to create actionable insights for improving team performance, maximizing operational efficiency, and predicting market trends. Create and manage dashboards and reporting systems that track key performance indicators (KPIs) for all major functional areas (as identified by this role and the Department), providing timely information to stakeholders. Collaborate with coaches and sports performance teams to integrate student-athlete data analytics (e.g., performance metrics, load management, wellness data) into daily practice and competition, and in a holistic approach. Collaborate with Health/Medical and Student Engagement Staff, including the Cameron Institute and Athletic Study Center, among others, to leverage student data and maximize student outcomes in a data driven approach. Partner with Development, Business Operations, Revenue Data Team, Marketing, and other external facing teams to help identify opportunities for new revenue generation and cost savings through data-driven operational consultation. Partner with the Cal Athletics External Relations leaders in revenue and fundraising efforts to financially support various programs and initiatives in using data analytics and innovation. Build, lead, and/or mentor a high-performing team/partnership(s) of data scientists, analysts and innovators via internal (IA and UCB campus), sport and industry experts. Champion a data-driven culture across the entire department, providing training and tools to empower all staff to utilize data effectively. Ensure data governance, security, privacy, and compliance with all university, conference, and NCAA regulations. Make recommendations on budget spends in areas related to data analytics and innovation and use data analytics to provide Department budget spend recommendations. Work with others in the intercollegiate athletics industry (ACC, NCAA, others) on a variety of initiatives in data analytics and innovation unique to this space (performance, recruiting, student academics, wellness, etc.). Other duties as assigned, including professional development. Required Qualifications  Thorough knowledge of program activity and best practices. Problem-solving skills; multi-task, work with frequent interruptions, and effective listener. Highly effective verbal and written communication skills in the English language. Proficiency in the use of basic computer applications relevant to job duties. Must demonstrate strong interpersonal skills, including the ability to engage with and understand individuals  and groups from varied academic, socioeconomic, cultural, disability, gender, and ethnic backgrounds.  Must be able to multi-task effectively, demonstrate sound judgment and decision-making, be an effective problem solver, and communicate effectively verbally and in writing. Must have functional knowledge of intercollegiate athletics or other equivalent knowledge. Intermediate computer applications skills, or as necessary to support this role. Must maintain current knowledge of applicable rules and standards of the Atlantic Coast Conference, the National Collegiate Athletic Association (NCAA), as well as other associations and agencies to which the Berkeley campus of the University of California adheres, and, at all times avoid any and all violations of these rules and standards. Experience: Experience in analytics, sports analytics, business intelligence, competitive athletics setting, or related field. Technical Skills: Experience with data analysis tools and software, or as necessary to support this role. Domain Knowledge: Demonstrated understanding of the performance or business operations of college or professional sports organizations, including sports science/performance, wellness, health, ticketing, fundraising, marketing, and media; or equivalent experience/training in other settings that can enhance Cal IA’s use of data and innovation. Bachelor's degree in related area and/or equivalent experience/training. Salary & Benefits  For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website. Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.  The budgeted annual salary range that the University reasonably expects to pay for this position is $125,000.00 - $175,000.00. This is a 1-year, full-time (40 hours/week), contract appointment that is eligible for UC benefits with the possibility of extension.  This is an exempt monthly-paid position. How to Apply To apply, please submit your resume and cover letter. Other Information This is not a visa opportunity. This position does not include sponsorship of a new consular H-1B visa petition that would require payment of the $100,000 supplemental fee. Conviction History Background This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities.  Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities.  The University reserves the right to make employment contingent upon successful completion of the background check. Mandated Reporter This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter. Misconduct SB 791 and AB 810 Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer. “Misconduct” means any violation of the policies or laws governing conduct at the applicant’s previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC’s policies addressing some forms of misconduct: UC Sexual Violence and Sexual Harassment Policy UC Anti-Discrimination Policy Abusive Conduct in the Workplace Equal Employment Opportunity The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Referral Source info

 

This job is part of the Employee Referral Program. If a UC Berkeley employee is referring you, please ensure you select the Referral Source of "UCB Employee". Then enter the Employee's Name and Berkeley E-mail address in the Specific Referral Source field.  Please enter only one name and email.

Department History

University of California, Berkeley Senior Leadership 2025–2026

Person Role

Jay Larson

Director of Athletics

Josh Hummel

Executive Senior Associate Athletics Director, Facilities, Events and Capital Projects

Beth Tafolla-Voetsch

Executive Senior Associate Athletics Director, External Relations

Adam Brooks

Senior Associate Athletics Director, Development & Chief Development Officer

Ryan Cobb

Senior Associate Athletics Director, Performance, Health & Welfare

Dr. Marissa Nichols

Senior Associate Athletics Director; Director, Cameron Institute

University of California, Berkeley Communications 2025–2026

Person Role

Jonathan Okanes

Associate Athletics Director, Communications | Beach Volleyball

Kyle McRae

Associate Director, Athletics Communications | Football Tertiary/Support, Lacrosse, Broadcast Coordinator

Darcy Couch

Associate Director, Athletics Communications | Men's Basketball, Women's Water Polo

Tyler Timm

Associate Director, Athletics Communications | Football Primary, Men's Tennis

Cailyn Genewick

Associate Director, Athletics Communications | Football Secondary, Women's Gymnastics, M/W Rowing

Dean Caparaz

Assistant Director, Athletics Communications | M. Soccer, Women's Tennis

Daniel Moebus-Bowles

Assistant Director, Athletics Communications | W. Soccer, Swimming & Diving, Baseball

Samantha Sunseri

Assistant Director, Athletics Communications | Volleyball, M/W Track & Field, M. Gymnastics

University of California, Berkeley Marketing 2025–2026

Person Role

Larissa Leck

Assistant Athletic Director, Creative Services

George Brisbon

Departing
Assistant Athletics Director, Marketing

Craig Peden

Director, Marketing & Game Presentation

Leah Bodin

Director of Creative & Video Presentation

Jason Hobar

Senior Associate Athletics Director, Chief Marketing Officer

Cydney Dodson

Associate Director, Digital Media

Owen Kaminski

Assistant Director, Marketing & Game Presentation

Valerie Grimaldo

Assistant Director of Creative Video

University of California, Berkeley Senior Leadership 2024–2025

Person Role

Jay Larson

Director of Athletics

Beth Tafolla-Voetsch

Executive Senior Associate Athletics Director, Chief Development Officer

Markeisha Everett

Executive Senior Associate Athletics Director, Chief Marketing and Communications Officer

Dr. Marissa Nichols

Senior Associate Athletics Director; Director, Cameron Institute

Jay Larson

Deputy Athletics Director

Josh Hummel

Executive Senior Associate Athletics Director, Facilities, Events and Capital Projects

Ryan Cobb

Senior Associate Athletics Director, Performance, Health & Welfare

Jenny Simon-O'Neill

Deputy Athletics Director

University of California, Berkeley Communications 2024–2025

Person Role

Markeisha Everett

Executive Senior Associate Athletics Director, Chief Marketing and Communications Officer

Jonathan Okanes

Associate Athletics Director, Communications | TBD

Keeler McJunkin

Assistant Athletics Director for Strategic Communications Primary media contact for: Football

Kyle McRae

Associate Director, Athletics Communications | Football Tertiary/Support, Lacrosse, Broadcast Coordinator

Cailyn Genewick

Associate Director, Athletics Communications | Football Secondary, Women's Gymnastics, M/W Rowing

Anish Patel

Assistant Director, Athletics Communications | Women's Basketball, Field Hockey

Samantha Sunseri

Assistant Director, Athletics Communications | Volleyball, M/W Track & Field, M. Gymnastics

Michael Jorgenson

Assistant Director, Athletics Communications | W. Golf, M/W Water Polo

University of California, Berkeley Marketing 2024–2025

Person Role

Larissa Leck

Assistant Athletic Director, Creative Services

Markeisha Everett

Executive Senior Associate Athletics Director, Chief Marketing and Communications Officer

George Brisbon

Assistant Athletics Director, Marketing

Craig Peden

Director, Marketing & Game Presentation

Owen Kaminski

Assistant Director, Marketing & Game Presentation

Cydney Dodson

Assistant Director, Digital Media

Hannah Kaplan

Assistant Director, Digital Media

Valerie Grimaldo

Assistant Director of Creative Video

University of California, Berkeley Senior Leadership 2023–2024

Person Role

Jay Larson

Director of Athletics

Beth Tafolla-Voetsch

Sr. Associate AD, Chief Development Officer

Jay Larson

Senior Associate Athletics Director, Administration

Josh Hummel

Senior Associate Athletics Director, Facilities, Events & Capital Projects

Jenny Simon-O'Neill

Executive Senior Associate Athletics Director, Chief of Staff & Senior Woman Administrator

Markeisha Everett

Senior Associate Athletics Director, Chief Marketing & Communications Officer

Ryan Cobb

Senior Associate Athletics Director, Performance, Health & Welfare

Tom Lowry

Senior Associate Athletics Director, Chief Financial Officer

Anthonia Edgren

Senior Assistant Athletics Director, Development Engagement & Strategy

University of California, Berkeley Communications 2023–2024

Person Role

Markeisha Everett

Senior Associate Athletics Director, Chief Marketing & Communications Officer

Jonathan Okanes

Associate Athletics Director, Communications | W. Golf, M/W Water Polo, W. Swimming & Diving

Keeler McJunkin

Director, Athletics Communications/Social Media Strategy | Football, Softball

Gerrit Van Genderen

Director, Athletics Communications

Kyle McRae

Associate Director, Athletics Communications | Football, Lacrosse

Dean Caparaz

Assistant Director, Athletics Communications | M. Soccer, M/W Tennis

Michael Jorgenson

Assistant Director, Athletics Communications | W. Golf, M/W Water Polo

Matt Fontenot

Assistant Director, Athletics Communications | Women's Basketball, M/W Rowing, Rugby

University of California, Berkeley Marketing 2023–2024

Person Role

Markeisha Everett

Senior Associate Athletics Director, Chief Marketing & Communications Officer

Emily Jakimowicz

Director, Digital Media

George Brisbon

Assistant Athletics Director, Marketing

Larissa Leck

Director, Creative Services

Craig Peden

Director, Marketing & Game Presentation

Owen Kaminski

Assistant Director, Marketing & Game Presentation

Cydney Dodson

Assistant Director, Digital Media

Hannah Kaplan

Assistant Director, Digital Media

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